The Price of Fame on YouTube Is Candidly Captured in ‘The Creators’
This article originally appeared in The Daily Dot
By Carly Lanning
2015 has marked the ultimate explosion of YouTubers into mainstream media. In just the last three months, major creators have been called upon to conduct interviews with President Obama, Grace Helbig announced a premiere date for her talk show on E!, and Zoella, a U.K. beauty vlogger with 7 million subscribers, outsold JK Rowling in book sales in a controversial coup.
There is no denying YouTube’s influence, but even as the platform grows, there is still a lack of clarity around what YouTube is and why Gen C prefers it to any other form of entertainment. I commonly find myself explaining to a group of shocked faces that YouTube isn’t just cat videos and fail compilations anymore.
And that’s where “The Creators” comes in. The documentary, directed by Oscar nominee Nanette Burstein, follows three of the UK’s biggest channels — TomSka, Zoella, and Niki & Sammy — to document what those creators’ lives have become since rising to YouTube stardom. Each star appeals to a different audience: Zoella is a beauty and fashion vlogger with 7 million subscribers; TomSka (Thomas Ridgewell) creates comedy, action, and cartoon shorts for his 3.3 million fans; and Sammy and Niki are identical twins who make videos about everything and anything. The overall result bridges the gap between die-hard-don’t-own-a-TV YouTube fans and first-time viewers.
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