Schick’s New Web Series: Not Razor-Sharp, but Not Terrible

/ Mar 27, 2015

schick ms labelled

This article originally appeared in The Daily Dot

By Tom Harrington

It is very easy to look down on product placement and “branded” shows and series. “It’s just a big commercial,” you might say. “Where’s the individual voice, the integrity of the storyteller, the authenticity?”

And most of the time, you’d be right to be dismissive, as horrifying examples can attest: Chipotle’s inflammatory satire on industrial food processes, which had more exploding cows than laughs, or Subway’s clumsy attempt to establish sandwiches as an inherent component of good-natured teenage rebellion and hijinks.

But while those are clearly awful, what then of Fritz Lang’s “M”—where Peter Lorre shares the screen with a giant chewing gum sign—or even “E.T”‘s Reese’s Pieces? Decent flicks both, but crucially, two occurrences when the men with the corporate checkbooks have found the door to the film’s creative meetings firmly locked.

Which brings us to “MsLabelled,” Schick’s (they of the Slim Twin, Xtreme 3, Quattro, and Hydro 5 Power Select) foray into the web series world.

Centered around Ella, a wannabe blogger and personal assistant at a fashion magazine, “MsLabelled” may be blighted by annoying Perez-esque onscreen doodling and an aping of “Devil Wears Prada” rhythms—her love interest says it best, she’s “a smart girl that works a garbage job for self-obsessed people who make things that nobody needs”—but it’s pleasant and breezy stuff. Ultimately, there’s a lot of sharp musing around clothes and Internet culture wrapped around a central whodunit that admittedly kept me interested.

Enjoy the rest of this article here.

More from our friends at The Daily Dot:

Tags: , , ,


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...