The Top Five Emerging Cooking Channels on YouTube
Like a fistful of red peppercorns in hot oil, cooking channels are blowing up on YouTube. Everyday, people are sharpening their knives and tuning into YouTube for recipes, how-tos, and tutorials. The visual nature of cooking makes YouTube the ideal platform for professional and amateur chef alike. It’s the perfect outlet for home cooks looking to spice up dinner or learn how to chop an onion without crying (chop near water). So who are the top upcoming chefs and bon vivants presiding over the kitchen that is YouTube?
With the help of Outrigger Media’s OpenSlate platform (and its Emerging Talent Tracker tool) in conjunction with ad agency DigitasLBi, we’re here to uncover YouTube’s most engaging and emerging culinary creators. Michael Fasciano, director, social content at DigitasLBi spoke about the growing cooking/recipe space on YouTube, saying: “I like to refer to the recipe/cooking space as a classic example of Edu-tainment. Recipes are about accomplishing a task. But often, it’s much more than just utility — it’s about having fun, thinking creatively, and following inspiring lifestyle personalities.”
Fasciano knows this space simply because he works with marketers and clients interested in tapping into this space on a daily basis. “There’s been a lot of growth here because many of the passionate hobbyists who pioneered the space in the early days have evolved into professional lifestyle voices. These creators aren’t just racking up views; increasingly their channels are followed and shared by loyal subscribers who cannot be ignored. Overall, this space presents a huge opportunity for marketers, and we’ve found success here for a number of our clients,” he said.
Without further delay, we lift the cloche on our list of the top five emerging cooking/recipe creators on YouTube (as of November 22).
Monthly Views: 29,340
4. Mario Batali
Monthly Views: 49,879
3. Everyday Food
Subs: 34, 018
Monthly Views: 372,930
2. Jamie Oliver
Monthly Views: 2,366,460
Monthly Views: 2,005,050
OpenSlate is a video analytics platform producing targetable data about the nature and quality of content on YouTube. The SlateScore is a uniform quality rating based on measures of engagement, consistency, influence and momentum. It’s on a scale of 1-1000, with 1000 being better and the average usually around 300.
Tags: ETT, Everyday Food, Jamie Oliver, Mario Batali, Tastemade, Veggietorials, youtube