Three Reasons Flula Borg Kicks Ass on YouTube via ‘Ear Biscuits’
Flula Borg, aka DJ Flula, is making huge strides in the entertainment world, largely through his YouTube channel. The German native has established himself as a hilarious and talented personality, building on cultural differences he encounters living in America. He now has over 345,000 YouTube subscribers and over 45 million views. But why is he successful? We’ve pegged it to three major reasons: personality, talent, and culture.
Flula’s personality is certainly the biggest factor in his appeal and success. Born and raised in North Bavaria, Germany as an only child, Flula had an energy that kept him constantly making weird sounds, drawing pictures, and feeling the need to release his thoughts. His creativity had him writing poems and exploring avenues of expression at a young age which ultimately laid the foundation for his career. He largely attributes his exploration of beatboxing to American influence and eventually followed his desire to move to America. After studying abroad and attending UNC, living on actor David Giuntoli’s balcony in a tent for five months, and getting deported, Flula has now lived in LA for over two years and his personal drive has made that possible.
Though he started as a lederhosen-wearing dancer, Flula began DJing and creating techno songs that boosted his reputation and popularity. Once in LA, he was constantly booked for performance gigs and eventually taken on to host multiple events. Three of his YouTube channel series have boosted his profile in addition to his other great videos. “I Have 10 Minutes” films him performing something that Twitter followers prompt him to do when he has 10 spare minutes. His “Flogs” (Flula Vlogs) detail American idioms that he finds ridiculous and breaks them down, explained from his perspective. “Auto Tunes” features Flula remixing songs in his car (and other modes of transportation) by himself, with friends, and sometimes with guests like Sir Mix-A-Lot (below) and Dirk Nowitzki. His celebrity collaborations don’t stop there- he’s also worked with Susan Sarandon, Jason Segel, Anna Faris, Vince Vaughn, Steve Carell, Will Farrell, Larry King, and the likes on different scales of projects. While Flula’s content is pegged as goofy and hilarious, he’s a talented individual who has a long term plan.
Flula’s foreign upbringing gives him a certain appeal to his audience. Though Americans aren’t his only fan base, they make up a large portion of it. In his recent interview on ‘Ear Biscuits’ with Rhett and Link, they dig into why this is such a factor. Flula identifies his appeal because people like to see different perspectives of things they already know and they also find his cluelessness outrageously funny. His “Flogs” surrounding idioms like “party pooper” and “daddy long legs” targets the American audience and that opportunity to spread energy, laughs, and exposing cultural differences is huge in Flula’s eyes. He recognizes some people equate this with ignorance and unintelligence, but that’s not the case here; Flula is exposing the reality of cultural divides and providing laughs along the way.
Flula is currently working on a five song EP with a more professional sound than his previous work. He will continue his YouTube channel with more “Auto Tunes” and “Flogs” and has a few more projects he’s working on.Tags: anna faris, David Giuntoli, Dirk Nowitzki, dj flula, Ear Biscuits, Flula, flula borg, german, Jason segel, Larry King, link, rhett, rhett and link, sir mixalot, steve carell, vince vaughn, will farrell, youtube, YouTube creator