10 Most-Shared Super Bowl Ads of All Time

/ Jan 25, 2015


Super Bowl XLIX is coming up on Sunday, February 1. In addition to the biggest NFL game of the year taking place between the Seattle Seahawks and the New England Patriots, there’s something else people look forward to watching next week—Super Bowl ads.

In honor of this beloved, commercial content, the following list showcases the top 10 most shared Super Bowl ads of all time, based on data from video ad tech company Unruly.

Unsurprisingly, Budweiser has a large presence on this list, making up three of the top four. All with between two and four million shares, these Budweiser ads only fall short of a Volkswagen ad from 2011 that’s held spot number one for some time. Notably, one of the Budweiser ads is by far the oldest to make this list. From 2002 (and in the number two spot), the ad focuses on September 11, which took place a few months before that Super Bowl.

Volkswagen makes it into the top 10 again in spot eight along with another car company and some film studios (moral of the story: football fans like cars, beer, and movies). Many of the brands repeat in this most shared list, showing that the ones that have down the Super Bowl ad format have down the Super Bowl ad format. Check out the order (and the ads) below:

10. “Star Trek into Darkness – Official Teaser”

  • Brand: Paramount Pictures
  • Super Bowl: 2013
  • Shares: 705,935

9. “Fast Five Trailer”

  • Brand: Universal
  • Super Bowl: 2011
  • Shares: 886,669

8. “The Bark Side: 2012 Volkswagen Game Day Commercial Teaser”

  • Brand: Volkswagen
  • Super Bowl: 2012
  • Shares: 901,587

7. “OK Go – Needing/Getting – Official Video”

  • Brand: Chevrolet
  • Super Bowl: 2012
  • Shares: 1,342,452

6. “Fast & Furious 6 – Big Game Spot”

  • Brand: Universal
  • Super Bowl: 2013
  • Shares: 1,504,867

5. “Farmer”

  • Brand: Ram Trucks
  • Super Bowl: 2013
  • Shares: 1,940,542

4. “Puppy Love”

  • Brand: Budweiser
  • Super Bowl: 2014
  • Shares: 2,002,143

3. “Brotherhood”

  • Brand: Budweiser
  • Super Bowl: 2013
  • Shares: 2,891,209

2. “9/11 Commercial”

  • Brand: Budweiser
  • Super Bowl: 2002
  • Shares: 3,480,685

1. “The Force”

  • Brand: Volkswagen
  • Super Bowl: 2011
  • Shares: 5,279,772

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