Top 5 Emerging Beauty & Style Channels on YouTube

/ Aug 17, 2014

Top5_Beauty

Teen mags and Hollywood celebrities have longed served as beauty and fashion inspiration for American youth. These days, we can add another kind of style icon to this list–the YouTube beauty guru.

From Michelle Phan to Bethany Mota (not to mention the entire StyleHaul network on YouTube), these makeup-applying vloggers have a connection with their audiences that can hardly apply to the world of  “traditional” celebrity. In the words of Pam Sahota, the account director of social content at DigitasLBi, their relationships with fans over digital are a lot more “personal.”

“YouTube viewers look to today’s vloggers as they would their best friend,” Sahota says. This could be very good news for brands in the realm of makeup, clothing, and accessories. As Sahota continues, “These content creators can be that connective tissue to bringing a brand these true, loyal fans who will be excited about the brand’s beauty products – because their ‘best friend’ is too.”

Here’s the next group of beauty and style mavens who young people all over the world may start looking to for tips on hair and makeup, thanks to data provided by Outrigger Media’s Emerging Talent Tracker tool (disclaimer: this means total subscribers and monthly views could very well have gone up since this data was collected).

5. Will Doughty & Bridgett London

  • SlateScore: 370
  • Total Subs: 6,999
  • Monthly Views: 9,409

Providing skincare tips, makeup tutorials, and drag queen look how-tos, Doughty’s channel is undoubtedly fabulous. With professional credentials from Dior and New York theater/film companies, Doughty, formerly known as Ivy Winters, doles out expert tips that you’ll appreciate whether you’re a drag queen or simply anyone who likes to look good in makeup.

4. Carstina

  • SlateScore: 389
  • Total Subs: 10,625
  • Monthly Views: 159,480

Having started her YouTube channel just last year, Carina from New Zealand is all about DIY, specializing in skincare products. The below video of her creating “bath bombs” results in a product that looks so professionally made, it shouldn’t be hard to convince others to try out the recipe.

3. DanicaMMakeup

  • SlateScore: 444
  • Total Subs: 22,049
  • Monthly Views: 242,490

Targeting teenage girls everywhere, Danica offers relatable (if you’re a teenage girl, of course) “routine” videos on everything from a winter’s night to a summer morning. Her latest vlogs acknowledge the coming of the school year, and they feature brands in a way that’s very much seamless and in the “my best friend recommended it” style.

2. ToThe9s

  • SlateScore: 458
  • Total Subs: 36,311
  • Monthly Views: 158,610

Created by two fashion loving students in Vancouver, this channel focuses on wardrobe. These girls will virtually take you shopping and show you what to wear, again, as if they were your best friends. The below video is a throwback from Fall of last year, but maybe it will help draw attention to what’s old in your closet.

1. Jackie Hernandez

  • SlateScore: 471
  • Total Subs: 47,596
  • Monthly Views: 321,600

Makeup enthusiasts can count themselves lucky that Hernandez’s Spanish language channel’s tutorials easily translate, thanks to the universal language of style. Her explanations rely on show-and-tell, so anyone can follow her expert tips.

emergingtopPowerBy

YouTube data provided by Outrigger Media’s OpenSlate platform and Emerging Talent Tracker, which ranks rising YouTube channels by a measure of influence.

 

Tags: , , , , , , , , ,


jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics