Top 5 Emerging Fitness Channels on YouTube
What better time to take a look at the top emerging fitness YouTube channels than the start of the New Year? Now that most of us are focused on slimming down before summer, we will be looking for fitness gurus and coaches to point us in the right direction. Luckily, YouTube has become an incredible resource for finding content that is equal parts informative and inspiring.
“Fitness as a content vertical is taking off on YouTube first and foremost because it’s more than just how-to – it’s an opportunity to subscribe to motivating personalities who inspire and reinforce a positive lifestyle,” says Cathy Butler, SVP, group account director, DigitasLBi.
Fitness channels on YouTube are able to meet the rising trend of, as Butler says, “always on health.” As CES looms, early speculation is that this year’s hot items will be in wearable fitness. These are watches, bands, and sensors that track our steps and mark our calories every second of the day. In 2014, we want access to fitness content on every screen 24/7.
“YouTube subscriptions are so powerful because they allow talents to connect with viewers conveniently across desktop, mobile, email and in the digital home.” says Butler. “As online video consumption shifts towards Connected TV, YouTube fitness channels will become the next-gen workout DVD, similar to subscription services like DailyBurn, but in a much more long-tail and freemium manner.”
Looking to get fit anytime, anywhere this year? Then check out these top emerging fitness YouTube channels courtesy Outrigger Media’s OpenSlate platform and its Emerging Talent Tracker tool, in partnership with DigitasLBi. Let’s get physical, YouTube.
Total Subs: 78,999
Monthly Views: 295,710
As the name promises, Body Talk Daily delivers new content five days a week. From Monday’s “10 Minute Workout” to Thursday’s “Feel Good Food,” Body Talk Daily is the destination for all things health and wellness.
4. XHIT Daily
Total Subs: 359,050
Monthly Views: 3,127,321
XHIT Daily is dedicated solely to bringing viewers new workouts Monday-Friday. With each video covering a different style of workout and ranging from anywhere between 10 – 15-minutes long, XHIT Daily guarantees to get you fit fast.
Total Subs: 141,101
Monthly Views: 931,290
A sister channel to the PopSugar family, PopSugar Fitness is the destination for workout videos, recipes, and advice like what to eat to combat a hangover. The channel uploads videos at least once a week.
Total Subs: 111,391
Monthly Views: 350,282
Like most of the channels on this list, The Lean Machines promise to get you in great shape fast. However, the duo forgoes glamorous sets and gyms for a more homestyle approach. If you’re looking for no nonsense workouts, look no further than The Lean Machines.
Total Subs: 362,580
Monthly Views: 6,039,210
The CrossFit YouTube channel is driven by strength and conditioning program CrossFit. The creators of CrossFit pride themselves on having a routine that is designed to be totally inclusive. CrossFit’s mission statement reads: “Our specialty is not specializing. Combat, survival, many sports, and life reward this kind of fitness and, on average, punish the specialist.”