Tyler Oakley Says: Take That Meeting

/ Mar 5, 2014


For someone who never imagined YouTube as a career, Tyler Oakley seems to have perfected the art of the ‘Tube. He told Rhett & Link how he realized he could turn a job he never thought existed into the achievement of his wildest dreams on “Ear Biscuits.”

This realization came, unexpectedly for Oakley, from a network meeting. “Unexpectedly” because Oakley believed such meetings were where YouTubers went to “sign away their YouTube lives,” granting part of their paychecks to outsiders for jobs they could accomplish themselves.

First, let’s backtrack to what got Oakley a meeting with the Big Frame network when he had previously been YouTubing for fun. Right before Vidcon in 2012, Oakley “went huge…when [he] made a video about One Direction,” which gained him 300,000 views. From here, his subscribers increased, and views began to “waterfall and spill over” into his older videos.

Attendance at conferences and expos like Vidcon can never hurt an up-and-coming YouTuber’s shot at further recognition. Vidcon following just behind Oakley’s hit video worked in his favor, leading to the network meeting. Skeptical of such an appointment, Oakley went into it believing that he didn’t need anybody else’s help to promote his persona and content. He had already done a couple of speaking gigs at this point, which he had negotiated for himself.

However, this particular meeting changed Oakley’s views and made him look towards possibilities he had never thought could come from uploading videos on YouTube. Big Frame opened doors for Oakley, revealing that he could “not only…do YouTube full-time, but…also use [his] hobby of YouTube to attain bigger things.” He explained, “I never thought I could work with brands or do red carpet things…like celebrity stuff… It seemed so far away and distant from the hobby that was YouTube for me.”

The meeting opened Oakley’s eyes to the many possibilities that YouTube could provide for him as an entertainer. Now, Oakley has appeared in commercials, interviewed celebrities, and judged game show contestants — all this from a measly, little “YouTube hobby.”

For more on Oakley’s ‘Tubing progression, listen to his interview on Rhett & Link’s podcast, “Ear Biscuits.”

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