Upworthy CEO Eli Pariser Talks Meaningful Content

/ May 7, 2014

DigitasLBi Interviews

Eli Pariser, CEO of Upworthy, spoke with us at the DigitasLBi Newfronts event about the company and his opinions on meaningful content, algorithms, and sharable videos.

Pariser explains that Upworthy focuses on finding meaningful content that speaks to something important while staying engaging and sharable. Example topics he gave are the environment and income inequality.

Upworthy’s mantra is “No great speech is to empty rooms” so the company works to find the rare combination of compelling and important information then distribute it. They receive most of their traffic from Facebook then direct traffic, email, and Twitter. Operating on an array of sources, important content is distributed through multiple channels reaching a larger audience.

Meaningful content is of the upmost importance at Upworthy, especially when we are slaves to changing algorithms on Facebook and Google. Pariser isn’t worried about these shifting codes though because it’s the content that matters. He explains, “if you’re gaming the system just trying to get a lot of clicks or a lot of likes, that’s not gonna work in the long term. What’s gonna work in the long term is holding people’s interest and giving them content that they love so much that they have to share with everyone.”

In order to make content sharable, it’s necessary to speak to something purposeful and powerful. Pariser makes a great point in saying a lot of people think popular articles and videos need to be dumb or silly but in reality, it needs to tap into people’s passion and draw attention to important things that will reach millions of people.

Tags: , , , , , ,


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...