2014 Reel Video Summit: Experts and Gurus and Brands, Oh My!

/ Jul 14, 2014

Wizard_of_oz

You’re interested in breaking news, industry roundups, and big picture trend stories about online video. So, why would you be interested in attending the 2014 Reel Video Summit? You’d go because you’ll find all that and more at this annual event, which will be held July 24-25 at the Hotel Nikko in San Francisco. That’s why VideoInk is a media partner. And that’s also why we are offering you a 35% discount if you use this link to register for this must-attend event.

As the ReelSummit website proclaims, the industry event is “where marketers, brands, retailers & storytellers gather to get serious about the business of video.” Or, if Hollywood did a rewrite, the website would read: “Experts and Gurus and Brands, oh my!”

This year’s Reel Video Summit schedule has been expanded to a two-day summit featuring insights from the foremost influencers in video marketing, video advertising, and video analytics/results. As a result, the ReelSummit will feature as many keynote speakers as VideoInk does in a couple of weeks of creator profiles, company spotlights, and weekly movers and shakers. This includes:

  • Rob Davis, Executive Director/Founder of Content Marketing & Advanced Video Practices at Ogilvy;
  • Jon Klaff, Head of Media Solutions, Brand Activation Team at Google/YouTube;
  • Jim Louderback, General Manager of Discovery Digital Networks;
  • Jonathan Perelman, GM of Video & VP Agency Strategy at BuzzFeed;
  • Allison Stern, Co-Founder of Tubular Labs; and
  • Jeroen “JW” Wijering, creator of the incredibly successful JW Media Players.

Davis, for example, will give an exclusive look at new research, which will be released just days prior to the Summit. The research will show that the consumer’s buying journey is impacted by online video in comparison to TV. It is NOT an anti-TV report, just an assessment of what works well online.

And Wijering will showcase the latest and greatest in online video technology innovations. With the proliferation of HTML5 video, new innovations allow retailers and marketers to focus beyond the video player itself – to creating relevant, immersive, and interactive viewing experiences.

There are also in-depth sessions that VideoInk readers won’t want to miss. This includes “Storytelling Formulas for Retail & E-Commerce Video,” which features leaders from Zappos.com, Crutchfield, Ogilvy, and Invodo. It includes panels like “Micro-Video Strategies – Effective Marketing on Vine & Instagram,” which features Brands like Oreo, Dunkin Donuts, Ford, Samsung, Target, and Mini. There are presentations like “Innovative Video Marketing Techniques for E-Commerce Retailers,” which will share how brands are developing highly persuasive, user-generated product videos to capture, educate, and convert potential customers throughout the purchase funnel — all while driving e-commerce results. There’s a B2C session entitled, “YouTube Strategies for Brands,” which features speakers from PepsiCo, Discovery, and Vice. There’s also a B2B session entitled, “Is Your Company’s Culture Killing Your Video Marketing Potential,” which features speakers from Grainger and Cisco.

There’s also something new on the agenda called “Grill the Gurus,” which features a different format. “Grill the Gurus” enables attendees of the 2014 Reel Video Summit to learn, network, and share information with their peers and industry professionals. You will have a wide range of industry topics and tables to choose from and can sit down in a low-key, small group setting and enjoy relaxed conversation while engaging in thought-provoking discussions on any of the relevant and valuable topics.

Plus, there are three optional pre-Summit training workshops on “YouTube SEO & Audience Development for Marketers,” “Become an Expert in YouTube TrueView Advertising,” and “Branded Video Content Development – from Ideation to Creation.”

Bonfire Labs, a creative content agency and one of this year’s ReelSummit sponsors, created the event promo video below entitled, “The History of Video Marketing Part 1: Revolution.” The sequel, which will be shared with attendees at the opening of the Summit and will set the tone for the two day event, is currently under development with Bonfire entitled, “The History of Video Marketing, Part 2: Evolution.”

As this promo video illustrates, we’re not in Kansas anymore. And, if you’re interested in connecting with experts and gurus and brands, then simply click this link and repeat, “There’s no place like VideoInk.”

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