Beauty Marketing and the Social Video Beast on Display at DigitasLBi

/ Mar 3, 2014

digitassocialmediaweek

Beauty marketing and social video were on full display at DigitasLBi during Social Media Week in New York. Sahil Patel, editorial director of VideoInk led a panel featuring rising YouTube stars, @ItsMyRayeRaye, @HeyFranHey, and @TarenGuy, as well as Michael Fasciano of the DigitasLBi Social.Content team.

Time Lapse Vines

Vine B-Roll

 

Event Video

The event enjoyed a great turnout, with numerous attendees and live-stream viewers tweeting at #SMWEmergingTalent.  The conversation with talents focused on how collaboration among creators on YouTube and across social platforms can lead to greater audience engagement and reach. Panelists shared their first-hand experience with the “Collab Video.”

#BeautyVine

A DigitasLBi #Collab – #BeautyVine – was unveiled, in partnership with @IAmGary and @IAmBrad of @DEGA and @THEJACKSFIRM

Beauty Bar Vines

After the panel concluded, attendees enjoyed the opportunity to play with a variety of beauty  products at the event #BeautyBar.


Get more insights from the event in another recap on DigitasLBi Distillery.

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