Beauty Marketing and the Social Video Beast on Display at DigitasLBi
Beauty marketing and social video were on full display at DigitasLBi during Social Media Week in New York. Sahil Patel, editorial director of VideoInk led a panel featuring rising YouTube stars, @ItsMyRayeRaye, @HeyFranHey, and @TarenGuy, as well as Michael Fasciano of the DigitasLBi Social.Content team.
Time Lapse Vines
The event enjoyed a great turnout, with numerous attendees and live-stream viewers tweeting at #SMWEmergingTalent. The conversation with talents focused on how collaboration among creators on YouTube and across social platforms can lead to greater audience engagement and reach. Panelists shared their first-hand experience with the “Collab Video.”
A DigitasLBi #Collab – #BeautyVine – was unveiled, in partnership with @IAmGary and @IAmBrad of @DEGA and @THEJACKSFIRM
Beauty Bar Vines
After the panel concluded, attendees enjoyed the opportunity to play with a variety of beauty products at the event #BeautyBar.
Get more insights from the event in another recap on DigitasLBi Distillery. Tags: DEGA, digitaslbi, Events, HeyFranHey, ItsMyRayeRaye, maker studios, MCN, Social Media Week, social video, TarenGuy, The Jacks Firm, Vine, youtube, YouTube creator