Some Companies Are Rewarding Views of Branded Videos

/ Sep 26, 2014


By Robert Workman

It’s always nice to see an incentive that ties in with advertising, whether it’s an offer for a discount on a meal during your next visit or a free promotional goodie given during an upcoming stop-in. Now, it appears a number of companies are embracing a new program that rewards users for simply watching branded videos.

AMC, McDonald’s, Trident, and Hollywood studios are working with video platform Klip Rewarded Video to greet consumers with branded videos, providing a number of achievements to unlock based simply upon their viewing habits.

The platform uses an “achievement moments in apps” system, which presents customers with media content as bonus rewards, which can also tie-in virtual currency to be used on items, as well as special digital coupons.

“Our research showed that the favorability for a brand with a typical mobile banner ad began to decline with the more people who were exposed to it,” said Brian Wong, CEO of Klip, to Mobile Marketer. “We’re trying to send a message to brand that just being in mobile is not sufficient; you may cause a detrimental effect.

“We see an opportunity and responsibility to create a product to increase favorability, which is what we see with Klip rewards,” he continued.

Klip Rewarded Video has come in handy for many companies to reward fans and provide more worthwhile experiences when it comes to branded videos. With it, user engagement has increased, and direct-to-retail consumption has picked up as well, generating actual moments instead of just general impressions.

AMC has already hit the ground running with the program, advertising the fourth season of “The Walking Dead,” which premieres next month. Once users reach a particular level with the tie-in game “Into the Dead,” they get the ability to watch a special clip promoting the forthcoming season.

The videos also provide the ability to tie storytelling in. “I really think the tools allow brands to story tell are quite limited,” said Wong. “The story needs to be oriented around the user experience.”

Hollywood studios have played a big part as well, with unlockable bonus clips from such films as “Hercules” and “The Wolf of Wall Street.”

What do you think? Would a rewards program such as this make advertising videos much easier to consume?

This article was originally published on, the insiders’ source for editorial focused on entertainment marketing news, and content partner with VideoInk. It’s been lightly edited from its original version. Follow [a]listdaily on Twitter @alistdaily or subscribe for the latest news, data, and more in your inbox.

Tags: , , , , ,


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series