Five Viewership Tips for YouTube Content Creators

/ Dec 13, 2013

5ViewerShipTips

By Lewis Ball

With over 100 hours of content uploaded to YouTube every minute, it’s not surprising that more and more content creators are looking to grow their presence and make money online. The Multi-channel network space has also received a significant amount of funding in 2013 which has further sparked interest in the market and put a spotlight on the opportunities around online video creation. The growing saturation of content on YouTube means that content creators need to be more strategic in creating and promoting their content. With this in mind, I wanted to share the following five tips to help you increase your YouTube viewership.

1. Be original

YouTube opened the doors for original content and revolutionized an online entertainment phenomenon. It was the first time that a creator could reach millions of viewers with nothing more than a recording device and an internet connection. Today, more content is being uploaded to YouTube than ever before and we’re seeing vast amounts of creators enter the market, grow their channels and reap cash rewards.

It’s an incredibly exciting time, and the new world of opportunity in the space has had a hand in inspiring an evolution in quality and innovation from content creators. However, this ultimately puts competitive pressure on creators to upload increasingly compelling content. There is a big need to be original.

As a creator, be aware of similar channels and clearly put your own stamp on your content; make it stand out and consistently weave in your own style throughout. Be sure to figure out what works for your viewers and stick with it – originality will give you the attention that you need.

2. Focus on your strengths

We’re seeing more and more content creators spend extra time marketing their content, which is ultimately a smart move and one that we encourage. This marketing focus, however, can’t come at the expense of creating great content. Content quality is still key.

Stick to creating your digital masterpieces, and seek out the latest tools to effectively help you increase viewership and engagement more seamlessly. The right tool can save a lot of time for creation.

3. Get the timing right

Take a look at your traffic peaks and make a record of it, analyze and get familiar with the trends. Does viewership hit its highs early in the week? On the weekend?

Play around with your release schedule and keep an eye on your viewer behaviour. This understanding will help to provide a foundation for success and prove invaluable when maximizing your content down the line. You may learn that timing doesn’t affect your viewing numbers today, but this doesn’t mean that it won’t become increasingly important in the future.

Try to really understand your audience, be on top of the trends and know when to deploy your assets for maximum viewership.

4. Optimize, optimize, optimize

You’ve created great content and you’ve got a handle on when you should launch it, now you need to give it the best possible opportunity to be discovered.

Your keywords are really important to get viewers in front of your video and if you’re creating a series be sure to create uniformity and consistency, allowing your fans to find your content and come back to you again in the future.

After you have the viewer at your video you need to get them to watch it, this is where you focus on the thumbnail image. This needs to be as compelling as possible but it has to be an honest representation of the content.
Again, put your own stamp on it.

5. Focus on success

Unfortunately, it is very rare that each video will be a fantastic success and not every content creator will be a YouTube star. It may take months to get into a positive trend, or your channel may suddenly plateau or decline in viewership. Don’t be too hard on yourself, continue to innovate and think of it as a business. If you want more views you need to figure out what has worked for you, make good use of the analytics available to you via YouTube or your MCN and put them to good use.

Look at viewership drops, revenue decreases and any declines in subscriber sign-ups. If anything takes a negative turn, you need to figure out why. Then, turn it around as you optimize your content accordingly, play around with the content scheduling and take a look at the competition.

Finally, and most importantly, have fun. Out of all of the partners that we work with, the most successful have a great time doing what they love. Great content comes from great ideas and a passion for what you do, if your passion is creating worlds in Minecraft or getting people fit from your fitness videos, give it everything you’ve got and then take some time to understand what your fans really value.

Lewis Ball_HeadshotLewis Ball is responsible for BroadbandTV’s most valued strategic relationships and spearheads the vision of the brand.  Working across both the Multi-channel Network and Professional Services business, Lewis is an industry expert on the global digital content market, from both a claiming and discovery perspective.  He is a pioneer in the business model that developed a thriving ecosystem between big entertainment entities and their fans and has been a driving force in growing the business.

 

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