Kahlua Taps ‘The Dude’ for Tribute to ‘White Russians’
By Robert Workman
When it comes to what made the “White Russian” drink famous, look no further than “The Dude.” He’s the cult-favorite character played by Jeff Bridges in the 90s film “The Big Lebowski” — a bowler who enjoys slugging down the drinks when he’s not embroiled in the midst of a kidnapping plot.
To help celebrate the legacy of the drink, Bridges has teamed up with Award-winning director Ivan Zacharias for a new short sponsored by Kahlua called The White Russian, which can be viewed below.
The piece manages to work not only in Kahlua’s favor, but also Bridges’, as many fans consider his performance in “The Big Lebowski” to be one of the most iconic in film history. “The Dude” has been a popular character for years, appearing in t-shirts and posters, as well as being the subject of the Lebowskifest, a yearly festival that brings together fans of the film. (Bridges has attended on more than one occasion, even performing with his band one year.)
Meanwhile, Kahlua benefits with a sly nod to its White Russian model, while also producing a fun little web film that pays tribute to niche cinema without going overboard — definitely an unlikely approach to marketing.
Now if we could only get more films with “The Dude”…
This article was originally published on alistdaily.com, the insiders’ source for editorial focused on entertainment marketing news, and content partner with VideoInk. It’s been lightly edited from its original version. Follow [a]listdaily on Twitter @alistdaily or subscribe for the latest news, data and more in your inbox.Tags: alistdaily, branded content, branded entertainment, Jeff Bridges, Kahlua, The Big Lebowski