Watch and Rate This Year’s Super Bowl Ads with Us
To buy 30 seconds of commercial airtime during this year’s Super Bowl, which will be broadcast by NBC, it will cost advertisers as much as $4.5 million.
It then goes without saying that for that level of investment, the ad better be good.
Unfortunately, until recently, there was no guarantee on how good and/or successful a Super Bowl ad was until after it had aired on TV and people had taken the time to digest and talk about it, often at the mythical Monday morning water cooler.
That’s changed, of course. Now with the existence of Twitter and all sorts of ways for people to broadcast their opinions and interact with each other, brands don’t have to wait until the day after the game to see how their ad performed. In fact, now that some brands have started to pre-release their Super Bowl spots online before Sunday, sometimes they don’t even have to wait FOR the Big Game.
Super Bowl advertising, down to when it’s released and how the ads are marketed (that’s right, ads for ads), has quickly become its own industry. And as a result, the life cycle of these ads have grown.
So for the next week, VideoInk is partnering with research tech developer Dialsmith to track and measure which Super Bowl ads performed the best — not only by the number of people who watched them during the week, but also by how much people liked them, from moment to moment. To do this, we will be using Dialsmith’s Slidermetrix tool, which allows people to view and continuously rate whether they like the content in the video using a sliding scale. Think of it as focus testing but at a greater, digital scale.
Next week, we’ll be tallying up the ratings to determine which of this year’s Super Bowl ads were liked the most, and which ones flopped, all based off of Slidermetrix ratings. We will also report on the individual moments within ads that resonated the most among viewers and the impact they had across social.
So join us in watching and rating the Super Bowl ads, which you can do to your heart’s content here.Tags: branded content, Dialsmith, Research, Slidermetrix, Super Bowl, super bowl ads, Video Advertising