For YouTube Creators, an ‘Off’ Switch Can Be a Foreign Concept
Toby Turner runs three YouTube channels, two of which are in the YouTube Top 50 when ranked by subscribers. There’s his main comedy channel, Tobuscus, which has more than 5.6 million subscribers. There’s his even-more-popular gaming channel, TobyGames, which reaches more than 6.3 million people. And then there’s TobyTurner, which lags behind at a “measly” 1.95 million subscribers.
Oh, and he’s also working on a video game, which he raised more than $644,000 on Indiegogo for.
This is all to say: Dude knows how to keep busy.
But does he have an “off” switch — time that he sets aside for himself, during which he’s not thinking about creating content?
In short: Not really.
“I just want to do,” Turner says, in an interview with fellow YouTubers Rhett & Link on the latest installment of their weekly “Ear Biscuits” podcast.
“As soon as I turn off,” Turner continues. “I turn back on. As soon as I’m not recording something, I say something that’s way funnier… Then I’m like, agh, I have to record this!”
Turner’s incessant work ethic is emblematic of the YouTube creator community in general. People who are creating content on YouTube, and have managed to grow a sizeable audience, are doing it because they’re passionate about what they do. Lindsey Stirling really wants to make music, and when “traditional media” denied her, she went to YouTube and did what she wanted without conforming to anybody else’s rules. Toby Turner wants to act and make people laugh, and has been writing and shooting videos for most of his life. In YouTube, he found a place that enabled these passions.
The thing is, by the very nature of what YouTube is, it’s hard to take time off. When a creator is lucky to find an audience that’s equally passionate about the content he or she is creating, there is always that pressure to keep on going — to feed the fan’s appetite for new content.
“I need a weekly thing on Tobuscus that people can look forward to,” says Turner, driving home the point in the interview.
That said, it’s not that Turner isn’t aware of maybe stretching himself too much thin. He notes that he hopes to soon have more of a team that can help on projects.
For more thoughts from Toby Turner on creating content on YouTube, as well as how being a creator can shape someone’s personal life, check out the full interview on “Ear Biscuits with Rhett & Link.”Tags: Ear Biscuits, Lindsey Stirling, Rhett & Link, Tobuscus, Toby Turner, TobyGames, YouTube creator