For YouTube Creators, an ‘Off’ Switch Can Be a Foreign Concept

/ Feb 21, 2014


Toby Turner runs three YouTube channels, two of which are in the YouTube Top 50 when ranked by subscribers. There’s his main comedy channel, Tobuscus, which has more than 5.6 million subscribers. There’s his even-more-popular gaming channel, TobyGames, which reaches more than 6.3 million people. And then there’s TobyTurner, which lags behind at a “measly” 1.95 million subscribers.

Oh, and he’s also working on a video game, which he raised more than $644,000 on Indiegogo for.

This is all to say: Dude knows how to keep busy.

But does he have an “off” switch — time that he sets aside for himself, during which he’s not thinking about creating content?

In short: Not really.

“I just want to do,” Turner says, in an interview with fellow YouTubers Rhett & Link on the latest installment of their weekly “Ear Biscuits” podcast.

“As soon as I turn off,” Turner continues. “I turn back on. As soon as I’m not recording something, I say something that’s way funnier… Then I’m like, agh, I have to record this!”

Turner’s incessant work ethic is emblematic of the YouTube creator community in general. People who are creating content on YouTube, and have managed to grow a sizeable audience, are doing it because they’re passionate about what they do. Lindsey Stirling really wants to make music, and when “traditional media” denied her, she went to YouTube and did what she wanted without conforming to anybody else’s rules. Toby Turner wants to act and make people laugh, and has been writing and shooting videos for most of his life. In YouTube, he found a place that enabled these passions.

The thing is, by the very nature of what YouTube is, it’s hard to take time off. When a creator is lucky to find an audience that’s equally passionate about the content he or she is creating, there is always that pressure to keep on going — to feed the fan’s appetite for new content.

“I need a weekly thing on Tobuscus that people can look forward to,” says Turner, driving home the point in the interview.

That said, it’s not that Turner isn’t aware of maybe stretching himself too much thin. He notes that he hopes to soon have more of a team that can help on projects.

For more thoughts from Toby Turner on creating content on YouTube, as well as how being a creator can shape someone’s personal life, check out the full interview on “Ear Biscuits with Rhett & Link.”

Tags: , , , , , ,

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...