YouTuber Colleen Ballinger Loves Performing Live Even More
Since Colleen Ballinger got into live performances pretty early on in her YouTube career, she had some wisdom to share with Rhett & Link about how the different entertainment venues influenced each other. On “Ear Biscuits,” the guys dug deeper into Ballinger’s multi-faceted career in entertainment.
Why did Ballinger start touring “uncharacteristically early for YouTubers,” as Rhett & Link put it? Her videos were especially popular in the musical theater set, prompting fans in New York City to start reaching out to Ballinger from across the country (she was living in California at the time). After her first viral video as “Miranda Sings,” her New York fans almost instantly started inviting her to perform with their groups or at their clubs. “In theater, it’s all about networking,” Ballinger explained her decision to start going to New York to take people up on their offers.
Trying to perform her Miranda shows in LA taught Ballinger an important lesson: that her character’s popularity lay on the opposite coast. That is, until she started getting more serious about YouTube. Up until then, she was making videos on YouTube because she liked it, and she enjoyed poking fun at the platform itself with the Miranda character, who was more or less based on girls on YouTube who filmed themselves singing in their bedrooms [link to other Colleen article]. “I didn’t understand YouTube [at first]…I was making fun of something I didn’t know anything about,” Ballinger admitted.
“Then I realized that people would pay me to do what I was doing,” she continued. Knowing that the YouTube community was located in LA and that she could make money from being a part of it, Ballinger returned to the West Coast. “I never really put much thought into YouTube videos until I moved out to LA and took it seriously as a job,” she noted.
In spite of her YouTube success, Ballinger prefers live shows. When she went through a period of not “understanding why [her] shows weren’t selling out as much anymore,” she began to see her YouTube content as the solution. When she began “really investing time in videos,” she saw the results reflected in her live show’s audience.
So if YouTube feeds into people buying tickets for her live shows, do the live shows in turn get her more YouTube subscribers? “I don’t think the live shows feed into the videos,” Ballinger said. It seems as if her publicity comes from YouTube, where her fans establish themselves and eventually crawl out of the woodwork to see her perform in person.
Now, Ballinger’s next move is to pitch a show for television. She’s working on it right now with her older brother, coming up with characters like “Pastor Jim” (his working name), who embodies a typical embarrassing dad type, a guy with “very good intentions [who] always does everything wrong.” Ballinger plans to have the characters from that show get air time on YouTube, as well.
For more of a sneak peek into her future plans, check out Rhett & Link’s interview with Ballinger on “Ear Biscuits.”Tags: Colleen Ballinger, Ear Biscuits, Miranda Sings, Rhett & Link, youtube, YouTube Creators