1.7 Million People Watched ‘AwesomenessTV’ on Nick

/ Jul 3, 2013

awesomeness-tv-logo

If you were on Twitter Monday night, you might have noticed that AwesomenessTV’s self-titled TV show premiered on Nickelodeon at 8pm ET/PT. The kids/teen MCN was in full force to get its audience to watch the sketch comedy program, which is hosted by Daniella Monet (“Victorious”). I believe it even trended on Twitter.

That said, we are not yet at a point where Twitter is any sort of currency for TV advertisers. That mantle still belongs to Nielsen, which reports that “AwesomenessTV” averaged close to 1.73 million viewers on Monday night. That is all people ages 2 and above tuning in to watch live and on the same day. In terms of live viewership, the 8pm telecast averaged 1.498 million viewers.

When broken down by demos, “AwesomenessTV” averaged a 2.6 rating among kids ages 2-11 and a 2.9 rating among kids ages 9-14 (both are live + same day). This translates to 1.046 million viewers among kids 2-11 and 681,000 viewers among kids 9-14.

In terms of the live audience, the show scored a 2.3 rating among the 2-11 demo and a 2.4 rating among the 9-14 demo, according to numbers provided by Nielsen. This translates to an average of 921,000 kids ages 2-11 and 580,000 kids ages 9 to 14 watching the show live.

So what does all of this mean?

“AwesomenessTV” will most often be compared to “The Annoying Orange,” another web-to-TV property (this from Collective Digital Studio), which debuted on the Cartoon Network last year to strong ratings among kids 2-11, 6-11, and 9-14. In fact, “Annoying Orange” continues to kill in its time slot among boys 6-11 and 9-14.

But let’s take a different tack. The top cable show among kids 2-11 for the week of June 17-23 was a tie: The 9pm Sunday night telecast of Disney Channel’s “Shake It Up” and the 6pm Thursday night telecast of Nickelodeon’s “SpongeBob SquarePants” each drew 1.849 million viewers from that demo (scroll down). If that’s the bar, “AwesomenessTV” is already more than halfway there.

And keep in mind, AwesomenessTV had less than two weeks to market the show before its premiere. And these numbers do not take into account rerun or time-shifted viewing (which we should have more information on next week). If a TV-length web series debuted on the AwesomenessTV channel to similar numbers, it would be considered a successful launch. I’m going to say the same thing for the TV show. It’ll be interesting to see if “AwesomenessTV can keep it up.

As a note: Check out this page if you want to better understand how Nielsen ratings work — it’s a pretty nifty resource.

Tags: , , , , , , , , , ,


Read today's digital video news stories

Quick Breaks: Sling TV Gets More Channels, CDS Pairs with Food...

VideoInk and Hollyshorts Team to Produce Bicoastal Monthly Event...

Copa90 Pitch International

Pitch International Invests in Online Soccer Network Copa90

Grace Helbig

Listen to Grace Helbig Describe Her New E! Show to Jimmy Fallon

FacebookVSYoutube

Measuring Branded Video Success on YouTube vs. Facebook

vice

Vice to Get Prime Placement on HBO Now

Digital video industry news today

Thursday 3.26.15: News to Know

'Derek Special' debuting on Netflilx April 3

WATCH THIS: Netflix Debuts Trailer for Hour-Long ‘Derek...

Periscope is Twitter's live-streaming video app

Twitter Launches Its Own Live-Streaming App, Periscope

Youtube_sad

Going OTT Won’t Mean Much If Streaming Quality Sucks (Study)

Youtube_003

The Must-Know Tricks for Growing Your Audience on YouTube

Read today's digital video news stories

Quick Breaks: Nielsen to Start Measuring Netflix and Amazon by...

The Road, flagship web series on SXSW On

Web Series Wednesday: Listen to These Shows

facebookvideo

Here’s How Facebook Plans to Get More Creators to Upload Natively

cricket world cup

SendtoNews Extends Sports Syndication Deal with IMG and...

Facebook making yet another push for video

Facebook Wants Exclusive Video from Publishers, Updates...

jukinmediafailarmy

Get Ready for More ‘Fail Army’ on TV (Outside of the US)

twitchtube

YouTube to Relaunch Live-Streaming Service with Focus on eSports...

Digital video industry news today

Wednesday 3.25.15: News to Know

carmilla

Defy Media Signs ‘Carmilla’ Creators VerveGirlTV

Read today's digital video news stories

Quick Breaks: SourceFed Adds New Host, Endemol Beyond Grows Sales Team

Chelsea Crockett has a new series...on TV

YouTuber Chelsea Crockett Talks Her New TV Show

Vevo Super Fan Showdown

Vevo and Kids at Play Bring Back ‘Super Fan Showdown’

black list awesomenesstv

AwesomenessTV to Produce 2013 Black List Script ‘Shovel...

Brian Robbins of AwesomenessTV

AwesomenessTV to Screen at MIP Digital Fronts

Taryn Southern as an influencer in the Influencer Outreach Network

ION Launches Platform to Connect Marketers with Digital Influencers

Funny or Die Valuation

Funny or Die Close to Sale for $198 Million to MTV/Viacom

tastemade

Tastemade Brings Linear ‘Tastemade TV’ Stream...

Young Hollywood

Young Hollywood Debuts on Apple TV with Exclusive, Long-Form Content

Digital video industry news today

Tuesday 3.24.15: News to Know

YouTube YouTube YouTube

Ovation TV Launches YouTube MCN, Pitches Creators Various TV...

BattleField Friends_Vessel

Vessel Nabs Fifth Season of Machinima’s ‘Battlefield...

youtubemusicweek

13 New Videos Released as Part of the YouTube Music Awards

Read today's digital video news stories

Quick Breaks: Meerkat Nabs Financing; NBCU Sets Big...

Crunch Report_logo-highres

TechCrunch Launches First Daily News Series, ‘Crunch...

hulu4

Hulu Picks Up New Drama Series from ‘Friday Night...

Chris Tucker to debut stand-up special on Netflix

Netflix Snags Chris Tucker’s First-Ever Comedy Special

Digital video industry news today

Monday 3.23.15: News to Know

Netflix is coming to Australia

Netflix Names Prices, Show Catalog for Australia and New Zealand