1.7 Million People Watched 'AwesomenessTV' on Nick - VideoInk

1.7 Million People Watched ‘AwesomenessTV’ on Nick

/ Jul 3, 2013

awesomeness-tv-logo

If you were on Twitter Monday night, you might have noticed that AwesomenessTV’s self-titled TV show premiered on Nickelodeon at 8pm ET/PT. The kids/teen MCN was in full force to get its audience to watch the sketch comedy program, which is hosted by Daniella Monet (“Victorious”). I believe it even trended on Twitter.

That said, we are not yet at a point where Twitter is any sort of currency for TV advertisers. That mantle still belongs to Nielsen, which reports that “AwesomenessTV” averaged close to 1.73 million viewers on Monday night. That is all people ages 2 and above tuning in to watch live and on the same day. In terms of live viewership, the 8pm telecast averaged 1.498 million viewers.

When broken down by demos, “AwesomenessTV” averaged a 2.6 rating among kids ages 2-11 and a 2.9 rating among kids ages 9-14 (both are live + same day). This translates to 1.046 million viewers among kids 2-11 and 681,000 viewers among kids 9-14.

In terms of the live audience, the show scored a 2.3 rating among the 2-11 demo and a 2.4 rating among the 9-14 demo, according to numbers provided by Nielsen. This translates to an average of 921,000 kids ages 2-11 and 580,000 kids ages 9 to 14 watching the show live.

So what does all of this mean?

“AwesomenessTV” will most often be compared to “The Annoying Orange,” another web-to-TV property (this from Collective Digital Studio), which debuted on the Cartoon Network last year to strong ratings among kids 2-11, 6-11, and 9-14. In fact, “Annoying Orange” continues to kill in its time slot among boys 6-11 and 9-14.

But let’s take a different tack. The top cable show among kids 2-11 for the week of June 17-23 was a tie: The 9pm Sunday night telecast of Disney Channel’s “Shake It Up” and the 6pm Thursday night telecast of Nickelodeon’s “SpongeBob SquarePants” each drew 1.849 million viewers from that demo (scroll down). If that’s the bar, “AwesomenessTV” is already more than halfway there.

And keep in mind, AwesomenessTV had less than two weeks to market the show before its premiere. And these numbers do not take into account rerun or time-shifted viewing (which we should have more information on next week). If a TV-length web series debuted on the AwesomenessTV channel to similar numbers, it would be considered a successful launch. I’m going to say the same thing for the TV show. It’ll be interesting to see if “AwesomenessTV can keep it up.

As a note: Check out this page if you want to better understand how Nielsen ratings work — it’s a pretty nifty resource.

Tags: , , , , , , , , , ,


hulu4

Hulu Nabs Exclusive SVOD Rights to a Lot of FX Shows

Vevo01

Vevo Arrives on Xbox One as Its App Viewership Spikes in 2014

Cameron Dallas Expelled

Cameron Dallas Movie ‘Expelled’ Tops iTunes

Johnny Dynamo

WATCH THIS: Indie Series ‘Johnny Dynamo’ Is Back on...

AllTime10s

Diagonal View Teams with BuzzMyVideos to Bring Popular YouTube...

TheCreatorShow

YouTube Has a New Show to Spotlight Creators and New Features

YouTubeMusical_DD

YouTube Music Night: Meet Your 2015 Musical Obsessions

DIY_Selfie

YouTubers Dispense Music-Video Style Tips in New Vevo Series

netflixTV

Netflix Scores Huge Pay-TV Deal with Dish Network

Legendary 2

Legendary Names Carlos Sanchez VP of Distribution for Latin America

NATPE

NATPE Promotes Jordan Ryder to Oversee All Event Programming

21st Century Fox

21st Century Fox to Buy Interactive Video-Ad Startup True[x]

Channel Frederator Network

Channel Frederator Network Continues to Grow

Marriott International

Marriott Inks More YouTube Talent Deals, Casts First Short Film

TerryCrews

Terry Crews to Host Jukin Media’s ‘World’s...

OITNB_Alist

Seen Any Good Movies Lately? Netflix on Android Has

bryant_hernandez

Esquire to Release New Golf Series on Digital Before TV Premiere

NBCDigital

NBC to Stream Live on Digital, but Don’t Celebrate Just Yet

resurrection

Hulu Nabs Exclusive Rights to More TV Shows from Disney/ABC

Gaming_Zefr

Video Games Are the Dominant Trend on YouTube

5ViewerShipTips

Annual MIPLab Video Startup Competition Is Now Accepting Submissions

NewsToKnow

Tuesday 12.16.2014: News to Know

onlinevideo

Video Distribution Network Rightster Names New CFO

PopcornFix

Movie/TV Streaming Service Popcornflix Expands to Xbox One

Meg_DeAngelis_DD_01

How Meg DeAngelis Went from Amateur Gymnast to YouTube Star

Shift_MSNBC

MSNBC Debuts New Video Hub to Grab More Online Viewers

RobotActor

Wired Debuts Mockumentary Series Starring Summer Glau

vice

Vice to Remain in ‘Deal Mode,’ Hires James Schwab to...

flula

YouTube Star Flula Borg Signs with UTA

IAWTVawards

IAWTV Partners with NAB Show, Moves Annual Awards Show to April

NewsToKnow

Monday 12.15.14: News to Know

cracklelogo

Crackle Delays Release of ‘The Throwaways’ Amid Sony...

Iliza Shlesinger Netflix

Netflix Nabs New Comedy Special from Iliza Shlesinger

Family_Content_Top5

5 Emerging Family Channels on YouTube

VideoAd_1

Video-Ad Engagement Matters — But the ‘Skip’...