10 Ways Creators May Benefit from the iPhone 6 and Apple Watch

/ Sep 9, 2014


Statistics show that people are watching more and more video on their phones, counting among them the 65% of US moms who tune into mobile entertainment and the 133% increase in smartphone viewing between Ooyala’s 2013 and 2014 Global Video Index.

As trends like this continue, enter Apple’s newest technology, which debuted September 9 at the company’s Cupertino campus before rapt viewers sitting in the audience and following the unveiling online. From the iPhone 6 to Apple Pay and Apple Watch, the new technology surely has something to offer video creators, whose content gets increasingly consumed on the go…right?

Since Apple is claiming the ability to “replace” the video camera, let’s check out new features from the company that digital video creators might welcome.

1. Really High Resolution

For viewers’ pleasure, the iPhone 6 packs in 326 pixels per inch, while the iPhone 6 Plus boasts 401, meaning high definition resolution at 1080p. That’s upwards of 1 and 2 million pixels total, respectively. For vloggers, that might not be ideal on bad skin days, but think about a Devin Supertramp video or lots of the work that’s on Vimeo.

2. Displays with the “Full sRGB Wide Color Gamut”

Created by HP and Microsoft back in the 90s, it’s probably good that the latest iPhones will host the whole color spectrum. High-quality mobile video will continue to benefit creators and their audiences alike. Thanks, Apple.

3. Sharper Text

Reading fan comments on your phone has never been easier (not that it’s been particularly hard, lately, in terms of the actual appearance of the text). Text that really stands out on mobile can also help when YouTube starts getting on the whole mobile annotations thing. Plus, plenty of creators put written words in their videos.

4. Slow Motion at 240 Frames Per Second

The Slo Mo Guys on YouTube will love this.

5. Bigger Display

Watching videos on an iPhone 5 can get a little painful (for your eyes, because you’re squinting). A 4.7-inch display on the 6 and a 5.5-inch display on the 6 Plus acknowledges that people do a lot more on their smartphones than make calls (or they can just grab something from Android). It will also make it easier to read comments (unless you’re PewDiePie).

6. Improved Lens

Focus Pixels offer professional-looking camera work for people who aren’t quite professional enough to have real cameras.

7. Video Stabilization

This will come in handy for action shots, letting creators get better DIY work done on the run…or just helping low-budget creators with shaky hands.

8. Time-Lapse Video?

It’s supposed to work with “one quick tap,” according to Apple’s own live coverage of the announcement. I have yet to grasp the exact mechanics behind it, but it could be a cool feature creators can use to turn their videos into a cliché.

9. Apple Pay

Though Apple Pay may be a way for one company to hi-jack our national currency, it may also serve as a very convenient means of crowdfunding for creators on mobile.

10. The Watch

If you haven’t been waiting your whole life to create a video that someone can view on their watch, then what have you been waiting for?

Image credited to Apple’s website.

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