11.7.14: News to Know

/ Nov 7, 2014

Digital video industry news today
Facebook Is Stealing A Huge Chunk Of YouTube’s Audience

It has not even aired on TV yet, but John Lewis’ latest Christmas ad is already a huge sensation. It is always a huge annual event in the UK — the retailer treats it like a Super Bowl commercial — but this year’s tale of a boy arranging a mail-order love match for his toy penguin friend has gone bigger online than any of John Lewis’ previous festive efforts on their first day.

Business Insider http://read.bi/1ydLGTO
Opinions and Analyses

Branded Video Hits Its Stride In Q3 2014

Audiences chose to watch branded video more than 2.9 billion times in Q3 2014, due primarily to the continued global interest in World Cup campaigns and growing levels of activity from smartphone brands in September. 

Deals & Signings
MiTu Inks Web-to-TV Deal with Discovery Familia
Latino YouTube network MiTu is sending two of its original web series to TV via a partnership with Discovery Familia.
Endemol Beyond Puts Vanessa Oliveira in Charge of New Brazilian Hub
Endemol Beyond has hired Vanessa Oliveira to oversee its new digital channels hub in Brazil.
Tribune Media Leads Investment in News Video Curator Watchup
News video startup Watchup has raised $2.75 million in a new round of financing led by Tribune Media. The McClatchy Company and existing investors including Knight Enterprise Fund, Stanford-StartX Fund, and Ned Lamont also contributed to the round, which brings Watchup’s total capital raised to $4.25 million.VideoInk http://bit.ly/1u6vdRZ
The Haps With Apps
Rooster Teeth Launches Mobile, TV Apps
Rooster Teeth, the production studio, YouTube channel, and YouTube network behind hit online series like “Red vs. Blue” and “RWBY,” has launched video apps for a number of mobile and smart TV devices.

New App from AwesomenessTV Is Like Tinder for YouTube Collabs
AwesomenessTV is launching its own personal app. Called “Bridge,” the app helps “bridge” connections between YouTube creators within the AwesomenessTV multi-channel network and those represented by Big Frame.

VideoInk http://bit.ly/1z6aONi

New Media Rockstars http://bit.ly/1x9ghFi
Streaming Video News

Q&A: The Man Behind LiveLeak, The Islamic State’s Favourite Site For Beheading Videos

Video sharing site LiveLeak isn’t your average startup. There’s no CEO, office, PR team or venture capital funding. But LiveLeak has grown to be one of the biggest video sharing sites on the internet. Along the way, LiveLeak has received death threats, fought back against ISIS/Islamic State, and seen itself mentioned by Prime Minister Tony Blair and White House Press Secretary Tony Snow.

Business Insider http://read.bi/1orVE46
Hulu Restructures Brand-Content Team as Division’s Head Departs
Hulu’s Head of Brand Content Bryan Thoensen to Leave Company
Maker Studios Mining Opportunities at Disney
Seven months after buying Maker Studios, Disney isn’t ready to reveal whether the largest network of YouTube channels is making the Mouse House any money. Still that doesn’t mean Maker hasn’t made sure its presence is felt at Disney, however.
This is Vudu Spark, Walmart’s very own Chromecast competitor
Walmart is getting ready to sell its very own streaming stick, but the device is very much a one-trick pony.
Amazon Prime Instant gets unofficial Chromecast support with Primecast
Amazon Prime Instant is coming to Chromecast at last, thanks to two third-party developers: Amazon’s video streaming service doesn’t officially support Chromecast, but two German developers just released Primecast, a new Android app that promises to bring Prime Instant to Chromecast for a one-time fee of $2.99.
Jerry Seinfeld’s ‘Comedians in Cars Getting Coffee’ Returns with Kevin Hart, Jimmy Fallon and YouTube Star Miranda Sings
Season five of Jerry Seinfeld’s “Comedians in Cars Getting Coffee” on Sony’s Crackle digital network bowed Thursday, with the premiere featuring Kevin Hart and Jerry tooling around in a 1959 Porsche RSK Spyder on a “weird male date.”
Todd Spangler
Disney Downplays a la Carte Plans as ESPN Preps OTT Services
Walt Disney Co. chief Bob Iger likes experimenting with digital platforms, yet while ESPN — one of Disney’s biggest moneymakers — is getting ready to launch over-the-top services to stream more sports programming, don’t expect the move to lead to Disney backing a la carte options for its cable channels anytime soon.
CBS To Unleash Marketing Push Behind ‘All Access’ Subscription-Video Service
CBS wants you to watch more of “The Good Wife” and “Blue Bloods” – even if you don’t use the company’s broadcast-television network to do it.
‘Bee & PuppyCat’ Debuts First Season on Cartoon Hangover
Season one of the anticipated animated web series “Bee & PuppyCat” has finally premiered on Cartoon Hangover, the flagship YouTube channel of theChannel Frederator Network.

REPORT: Netflix Plans to Launch in Australia
Netflix is heading down under. The streaming video service, to which about 200,000 Australians already subscribe, will come to the country in an official capacity in 2015, according to a report by Australian media and entertainment outlet Mumbrella

VideoInk http://bit.ly/1pvYKVD 

Videos to Watch Right Now
WATCH THIS: First Episode of ‘Comedians in Cars’ Season 5 Now Live on Crackle
Jerry Seinfeld’s popular web series, “Comedian in Cars Getting Coffee,” just debuted its fifth season on Crackle.
YouTube News
YouTube Influencer Marketing is NOW Open to All Brands
From its origins as a simple video-sharing platform, YouTube has since changed the face of video consumption. But while many brands understand the power that YouTube can wield, others are still very unsure how it can really work for them and how much it is going to cost. Succeeding on YouTube means that brands will need to abandon the uploaded-to-TV-first sales pitch as YouTube viewers are seeking out engaging, compelling, entertaining video content that offers value in and of itself.


3 Unique YouTube Perks for Non-Profit Organizations [Creator’s Tip #167]

Are you a non-profit organization or charity and are active on YouTube? Did you know that you can access some very special features and perks from YouTube because of your status? Google wants to support you with free, or highly discounted features. On this week’s Creator’s Tip, we bring you an overview of the features you can use on YouTube if you are a non-profit organization.

Media News
Aereo Layoffs Hit As Boston Office Is Shuttered
In a move that should come as no surprise, struggling Aereo today started laying off staff and shutting doors. “In an effort to reduce costs, we made the difficult decision to lay off some of our staff in Boston and New York,” the company said in a statement. While based in NYC, Aereo’s largest office actually was in Boston.


The Wall Street Journal sees gold in interactive video

The Wall Street Journal firmly believes interactive video is the next generational leap in the digital news business, so it’s rolling out a new daily series to prove it.

Industry Highlights

Perfecting Programmatic Video
Over the last year, we’ve seen a rise in various advertising trends. Among them is programmatic video, in which advertisers and publishers can put their content front and center for consumers visiting certain sites.

VideoInk http://bit.ly/1orXpye

[a]list Daily http://bit.ly/1orXpye

Vlogbrothers to Bring ‘Crash Course’ to PBS Digital Studios and Classrooms Nationwide
Hank and John Green’s educational series “Crash Course” will soon be available via PBS Digital Studios.
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