12.23.2014: News to Know

/ Dec 23, 2014

Digital video industry news today

Opinions & Analysis

Inside the 2014 ‘YouTube Rewind’ with Portal A’s Kai Hasson

It’s no surprise that YouTube plays a huge role in the explosion of almost any meme or trend (that’s at least video-based) on the web — being the largest open video platform on the planet guarantees that.

VideoInk http://bit.ly/1va3pZ6

How GE mastered YouTube (and you can too)

Video is vital for marketing strategies, but few brands know how to do it right. Here’s how the world’s fourth largest company used simple tactics to own the YouTube platform.

iMediaConnection http://bit.ly/1A0skov

Deals & Signings

John McCarus Named Chief Strategy Officer of Media General

Former DigitasLBi executive John McCarus, who left the agency last month after seven years there, has been named chief strategy officer of Media General.

VideoInk http://bit.ly/1wZO3eY

WSJ http://on.wsj.com/1t1LqtM

Joe Bereta to Leave ‘SourceFed’ for Defy Media

Joe Bereta, one of the original hosts for “SourceFed,” a news and pop-culture show launched by YouTube star Phil DeFranco in 2012, is leaving. The on-air host is joining Defy Media as a creative director.

VideoInk http://bit.ly/1sTRO0x

Streaming Video News

More Episodes of ‘High Maintenance’ Coming to Vimeo in February

Vimeo will release new episodes of its first original series, “High Maintenance,” on February 5.

VideoInk http://bit.ly/1A04VDA

AirPlay redux: How AppleTV might stream content to iPads, iPhones

When I look at my Apple TV, I see a box that plays content on a connected screen. I also see a hub that lets me stream media or mirror apps from an iPhone or iPad thanks to AirPlay. What if that worked in the other direction and the Apple TV could provide content to the smaller screens of iOS devices?

Gigaom http://bit.ly/1B250og

TechCrunch http://tcrn.ch/1ztSIrN

Media News

Marvel Finds Its Luke Cage for Netflix

Actor Mike Colter will appear as the superhero Luke Cage in multiple live-action series Marvel is producing for Netflix.

VideoInk http://bit.ly/16MJiMd

The Verge http://bit.ly/1E7nFoT

For Apple’s holiday ad, Facebook video outperforms YouTube

Facebook has scored a victory in its ongoing competition with YouTube for digital video advertising supremacy.

DigiDay http://bit.ly/1x7kJ57

Industry Highlights

DirecTV Starts OTT Plans with Spanish-Language Video Service Yaveo

DirecTV has launched Yaveo, a Spanish-language streaming service that doesn’t require users to pay for a satellite subscription.

VideoInk http://bit.ly/1sTRxuB

Bloomberg http://bloom.bg/1Hvh8Av

AdAge http://bit.ly/16N3Xjs

Gigaom http://bit.ly/1GRi1oA

Variety http://bit.ly/13VPoJh

Sony’s ‘The Interview’ Could Go to Crackle, PlayStation

Reeling from a devastating cyber-attack allegedly ordered by the North Korean government, Sony Pictures Entertainment says it still intends to distribute the film at the center of the controversy.

VideoInk http://bit.ly/13Atg68

Pee-Wee Herman Movie Produced by Judd Apatow Heading to Netflix (Exclusive)

Like the director, plot details remain under wraps, though Paul Reubens has said shooting starts in 2015.

TheWrap http://bit.ly/1ADLssy

YouTube News

Some Of The Biggest Names In Music Are Threatening YouTube With A $1 Billion Lawsuit

A group representing some of the biggest musicians in the world is preparing for a legal fight with Google because it says that YouTube doesn’t have the performing rights for around 20,000 tracks.

Business Insider http://read.bi/1xI8H53

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