12.23.2014: News to Know
Opinions & Analysis
Inside the 2014 ‘YouTube Rewind’ with Portal A’s Kai Hasson
It’s no surprise that YouTube plays a huge role in the explosion of almost any meme or trend (that’s at least video-based) on the web — being the largest open video platform on the planet guarantees that.
How GE mastered YouTube (and you can too)
Video is vital for marketing strategies, but few brands know how to do it right. Here’s how the world’s fourth largest company used simple tactics to own the YouTube platform.
Deals & Signings
John McCarus Named Chief Strategy Officer of Media General
Former DigitasLBi executive John McCarus, who left the agency last month after seven years there, has been named chief strategy officer of Media General.
Joe Bereta to Leave ‘SourceFed’ for Defy Media
Joe Bereta, one of the original hosts for “SourceFed,” a news and pop-culture show launched by YouTube star Phil DeFranco in 2012, is leaving. The on-air host is joining Defy Media as a creative director.
Streaming Video News
More Episodes of ‘High Maintenance’ Coming to Vimeo in February
Vimeo will release new episodes of its first original series, “High Maintenance,” on February 5.
AirPlay redux: How AppleTV might stream content to iPads, iPhones
When I look at my Apple TV, I see a box that plays content on a connected screen. I also see a hub that lets me stream media or mirror apps from an iPhone or iPad thanks to AirPlay. What if that worked in the other direction and the Apple TV could provide content to the smaller screens of iOS devices?
Marvel Finds Its Luke Cage for Netflix
Actor Mike Colter will appear as the superhero Luke Cage in multiple live-action series Marvel is producing for Netflix.
The Verge http://bit.ly/1E7nFoT
For Apple’s holiday ad, Facebook video outperforms YouTube
Facebook has scored a victory in its ongoing competition with YouTube for digital video advertising supremacy.
DirecTV Starts OTT Plans with Spanish-Language Video Service Yaveo
DirecTV has launched Yaveo, a Spanish-language streaming service that doesn’t require users to pay for a satellite subscription.
Sony’s ‘The Interview’ Could Go to Crackle, PlayStation
Reeling from a devastating cyber-attack allegedly ordered by the North Korean government, Sony Pictures Entertainment says it still intends to distribute the film at the center of the controversy.
Pee-Wee Herman Movie Produced by Judd Apatow Heading to Netflix (Exclusive)
Like the director, plot details remain under wraps, though Paul Reubens has said shooting starts in 2015.
Some Of The Biggest Names In Music Are Threatening YouTube With A $1 Billion Lawsuit
A group representing some of the biggest musicians in the world is preparing for a legal fight with Google because it says that YouTube doesn’t have the performing rights for around 20,000 tracks.
Business Insider http://read.bi/1xI8H53Tags: Apple, apple tv, Crackle, Defy Media, direcTV, facebook, GE, Joe Bereta, John McCarus, judd apatow, Kai Hasson, Marvel, Media General, Netflix, News to Know, Pee Wee Herman, portal A, Sony Pictures Entertainment, SourceFed, Vimeo, youtube