2014 World Cup Beats Super Bowl in Digital Ad Shares

/ Jun 12, 2014


Though some people look forward to the Super Bowl just for the entertaining advertisements, it seems as if the major sporting event has got nothing on this year’s World Cup. The matches kicked off (literally) today, but the ads have been going strong for some time, outperforming those from the Super Bowl before the World Cup in Brazil even began.

New data from marketing technology company Unruly found that the top 20 World Cup commercials have gotten nearly a third greater shares than those for the Super Bowl. So far, that amounts to 6.9 million shares for the top 20 World Cup ads, while the Super Bowl’s 2014 top commercials got 4.7 million.

Looking more closely at these statistics, you’ll see that the World Cup’s top ad, Activia’s “La La La” commercial, accounts for a significant number of the total shares. More like a music video for Shakira, this ad alone makes the difference between the World Cup vs. the Super Bowl taking the lead in most shared advertisements. Along with the second and third top World Cup commercials, Nike’s “Winner Stays” and Castrol’s “Footkhana,” “La La La” makes up 59.6% of the total number of shares amongst the World Cup’s top 20.

This may mean that the Super Bowl is behind in the times when it comes to keeping fans interested on the internet. 2014 marked the first year in which online shares of Super Bowl advertisements decreased, falling by nearly a quarter from the year before, even though overall branded video shares online increased by 22%.

These figures are from June 9, 2014. The World Cup ads include brands that do not directly sponsor the major sporting event.

Tags: , , , , , , , , ,


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...