ABC News Launches Daily Newscast with David Muir on Facebook
Facebook might not be ready to commission original content, but that won’t stop others from producing videos exclusively for the social network.
ABC News has premiered “Facecast: The One Thing,” a new daily video series that will provide Facebook users with a round-up of the day’s top news stories — in one minute. Shot on location at ABC News headquarters in New York, the videos will be hosted by “World News Tonight” anchor David Muir. (It’s the first daily newscast for social media to be hosted by an evening news anchor, quips ABC News — which is true, but I mean, come on.)
“Facecast: The One Thing” will be available on the Facebook page for “World News Tonight.” Each video will tackle stories ranging from breaking news to the economy, sports, and politics.
For ABC News, a short-form newscast on Facebook makes a lot of sense. Aside from the fact that the social network is one of the ways a lot of people currently catch up and comment on the latest news stories, it’s also mobile-friendly. By virtue of putting “Facecast” on Facebook, ABC News has the chance to get fresh videos in front of a lot of users whether they’re logged in online or via the Facebook app.
It’s likely that more video producers — news or otherwise — will look to distribute content exclusively through Facebook, especially if and when the company adds revenue-generating options to its native videos. Earlier this year, Lionsgate teamed up with author Stephenie Meyer and Women in Film on a short-film series based on Meyer’s “Twilight” saga. These film will be distributed exclusively via Facebook sometime next year.Tags: ABC News, David Muir, facebook, News, World News Tonight