Allen DeBevoise’s Latest Investment: A Movie Marketing Startup
MovieLala is a new social platform with two primary goals: to connect users who love the same movies and types of movies, and, really, help studios build buzz to boost opening weekend box office numbers.
Now the startup is receiving seed funding from a man who’s invested in every digital media company you can think of: Allen DeBevoise, the current chairman and CEO of Machinima.* The exact size of the investment was not disclosed. MovieLala says it will use the capital to launch its social network and movie-marketing platform.
DeBevoise joins existing MovieLala investors including Jim Moloshok, a former executive at HBO and Warner Bros. (which has its own relationship with Machinima), Larry Braitman, a founding investor in Flixster, and Manatt Digital Media Ventures.
* Among the many, many, many companies DeBevoise invests in is VideoInk, which is the site you’re currently reading right now.Tags: Allen Debevoise, Digital Marketing, Investments, Machinima, Movielala, Startups, Warner Bros.