Amazon Hires Former ABC Marketing Boss to Run Marketing for Original Series

/ Feb 23, 2015

amazon hires marketing executive

As its Amazon Studios arm continues to churn out more and more original series (and soon, movies), Amazon has hired a former ABC marketing executive to, well, market that content.

Mike Benson has been named head of brand marketing and creative development for Amazon Digital Video. In that capacity, he will oversee marketing and advertising for Amazon’s original series.

Benson has plenty of experience on this front, having spent 12 years as EVP of marketing for the Disney/ABC Television Group. There, he oversaw all marketing, advertising, and promotional pushes for ABC’s primetime, late-night, and ABC Studios-produced programming, including “Modern Family,” “Lost,” and “Desperate Housewives.”

Most recently, Benson was president of LA-based entertainment marketing firm Hurryback. Prior to that, he was chief creative officer at Time Warner Global Media Group.

At Amazon, he will be based in the company’s Santa Monica offices and report to Michael Paull, VP of Amazon Digital Video.

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