Amazon to Spend $100 Million on Original Pilots
In a bid to keep up with the likes of Netflix, Amazon is planning to shell out $100 million on original pilots for the end of 2014.
As told by CFO Tom Szkutak in the course of an earnings call yesterday, the video streaming service plans to up their made-for-digital content, most likely aiming for the caliber of shows like “House of Cards” and “Orange Is the New Black.”
In the meantime, Amazon’s greenlit original series like “Hysteria,” “Really,” “Hand of God,” and “The Cosmopolitans,” all of which failed to receive Academy-level recognition in contrast to their Netflix counterparts. However, Amazon is poised to release “Transparent” in the binge-watching format Netflix customers are used to with “Arrested Development” star Jeffrey Tambor this coming September, presenting a move already in the works towards higher online video caliber.
In recent months, Amazon Prime’s membership has increased, growing faster than in previous years. Perhaps the increased spending on exclusively digital series comes in response to more members, as well.Tags: Amazon, amazon original series, amazon prime, hand of god, hysteria, Netflix, really, the cosmopolitans