Amazon Streams Past Hulu and Apple — Still Behind Netflix, Though

/ Apr 8, 2014


Amazon wants you to know that it’s doing better than Hulu and Apple in terms of streaming video usage. But instead of releasing any internal data, the company is touting a study by video-delivery firm Qwilt that says streams on Prime Instant Video, across some US broadband networks, nearly tripled (278%) in the past year.

Overall, Amazon’s “traffic volumes” increased by 94% from March 2013 to March 2014 — good enough for Amazon Prime Instant Video to leapfrog past both Hulu and Apple to become the third biggest producer of online video traffic in the US, according to Qwilt.

Amazon”s traffic volumes, as measured by Qwilt in March of 2014, increased by 94% over the previous 12 months.

qwilt amazon

“We’ve invested hundreds of millions of dollars in great TV shows and movies for Prime members and it’s working,” said Bill Carr, VP of digital video and music for Amazon, in a statement.

That said, Amazon is still light-years behind the top two online video traffic hogs: Netflix and YouTube. Per Qwilt data (via Variety), Amazon accounted for 3% of the online video market in the past 12 months, far below Netflix’s 57.5% share and YouTube’s 16.9% cut.

The data comes from Qwilt’s measurement of MSO broadband providers that use Qwilt’s video caching, delivery, and analytics tools.

Last week, Amazon introduced the Fire TV, the company’s latest effort to take command of increases in digital video consumption. The connected-TV box offers access to Amazon Prime Instant Video, as well as competitive apps including Netflix and Hulu Plus.

And as you are all well aware of by now, the company has spent the past year exclusively licensing TV shows like “Downton Abbey” and “Dora the Explorer,” as well as producing an ever-expanding slate of original series — all designed to drive more subscribers and viewers to its platform.

Tags: , , , , , , , ,

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...