Amazon’s Connected Set-Top Will Offer Rivals Netflix and Hulu Plus (Report)

/ Mar 12, 2014


Amazon has been working on a streaming set-top box (in the vein of Apple TV or a Roku) for quite some time now. As we’ve previously said, the box would allow Amazon to completely own an internet-connected consumer platform, and with that, have the ability to drive viewers to its library of TV content and its growing slate of originals.

But Amazon Prime Instant Video is not the only streaming service Amazon plans to offer on the device, which will roll out at some point before the year 2050.* Amazon’s direct streaming rival, Netflix, will also be available on it. And now, according to a report from GigaOm, so will Hulu Plus. That’s the three biggest SVOD services in the US, each with their own collection of original programming.

On a pure consumer level, this decision makes sense. A lot of people subscribe to Netflix in the US. Hulu Plus has its fair share, too. So if Amazon has any hope of finding some market share for its TV platform, it needs to have the services (and by extension the content) viewers are looking for.

Though, it wouldn’t be surprising if Amazon Instant Video is integrated into the platform, which will be built on a version of Google’s open Android software, in a way that’s more seamless than the rival services.

* Seriously. First the set-top was rumored for a 2013 fall release, which then got pushed back to the 2013 holiday season, which then got pushed back to who knows when. GigaOm says the device could be unveiled “any day now,” for what it’s worth.

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