Amazon’s Decision to Enable Offline Viewing Is Perfect for Its Originals

/ Sep 25, 2013


While unveiling the third generation of its Kindle Fire tablet device, Amazon announced that the upcoming Kindle Fire HDX will give Prime Instant Video subscribers the option to download and watch movies and TV shows offline.

Prime Instant Video is available to subscribers for $79 per year and offers a catalog of over 40,000 movies and TV shows. Though it does not look all of the titles within Prime Instant Video will be available for downloads and offline viewing. In the announcement, Amazon indicated that “tens of thousands” of movies and TV shows will feature this capability. All Things D confirmed in a report that due to issues with rights-owners, Amazon is only able to offer title from the likes of CBS, NBC, Sony, Viacom, and Warner Bros.

According to the same report, Prime subscribers will be able to download movies and TV shows for free and keep it on the device for up to 30 days. However, once they start watching a piece of content, they will have to complete it in 48 hours.

The obvious takeaway here is Amazon differentiating its subscription video offering from competitors like Netflix and Hulu. In most cases, these companies have been competing (though Netflix is the clear winner so far) by locking up exclusive licensing deals and launching original programming to entice people to subscribe. And it makes sense that some Hollywood studios, notoriously stodgy when it comes to digital distribution rights, would be averse to allowing Amazon to offer this option to its subscribers.

But what makes this even more interesting is that Amazon does not have to worry about rights issues when it comes to its own slate of original programming. Shows like “Alpha House” and “Betas,” which will soon arrive on Prime Instant Video, could easily be made available for offline viewing, which would ostensibly give a boost to the amount of subscribers who watch them.

The offline-viewing capability is meant to appeal to subscribers who want things to watch on flights or trains, on the commute, or really anytime they need to kill some time and don’t have access to Wi-Fi. Last week, YouTube announced that it planned to introduce this functionality in November and Vimeo rolled it out as part of an app update. Amazon’s decision to support offline viewing, though, is ideal for travelers. Instead of having to bank a bunch of short-form videos on YouTube and Vimeo for a long flight, why not just download a movie or several TV episodes (or Amazon originals)?

It’s likely that with YouTube, Vimeo, and now Amazon offering this capability, others will follow suit. But when it comes to Amazon, Netflix, and Hulu, this option seems best suited for their original programming.

The Kindle Fire HDX devices, available in 7-inch and 8.9-inch versions, are available for pre-orders. The smaller version will begin shipping on November 14, and the bigger one will roll out on December 10.

Tags: , , , , , , , , , , , , , , , , , ,


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...