Another Discovery TV Network Joins the Original Web Video Party
It’s no secret that Discovery has embraced original web video in a way that maybe no other television media company has. In addition to its Discovery Digital Networks arm, which oversees online programmers like Revision3, TestTube, and Phil DeFranco Networks, Discovery-owned TV networks like Animal Planet have ventured into producing original stuff for the web.
Now it appears Investigation Discovery, a network devoted to crime mysteries and suspense, is also getting in on the act. The network is launching its first original web series, “Guilty: Dumb in the First Degree,” which will revisit classic cases of crimes gone bad (in a funny way). Hosted by Investigation Discovery executive producer Thomas Cutler and featuring former Bronx County assistant district attorney J-L Cauvin, the duo will examine botched robberies, failed escapes, and other instances of criminals doing something stupid and funny. The first season encompasses 10 short episodes.
Discovery’s decision to help its networks branch into original online video has been explained as a way for the networks to reach fans when they aren’t watching TV. The party-line is repeated again here as Kevin Bennett, GM of Investigation Discovery, says the web series will complement the type of programming the network is running on TV.
In addition to the web series, Investigation Discovery has also launched CrimeFeed.com, a website for crime aficionados (that is those who love reading and talking about crime) to learn and talk more about crime. It will feature regular contributions from crime journalists and experts on the top crime stories of the day and in years past.Tags: Animal Planet, Discovery Communications, Discovery Digital Networks, Investigation Discovery, Phil DeFranco Networks, revision3, TestTube