AOL On Content Is Coming to MSN, Bing Apps
AOL has inked a distribution pact with Microsoft to bring videos from AOL On to platforms such as MSN Video and the Bing apps for Windows and Windows Phone.
The partnership begins this summer, and will encompass various types of content offered by AOL On, including the company’s original series, videos produced by AOL-owned properties like HuffPost Live, TechCrunch, and Moviefone, and clips distributed on AOL On from content partners like ESPN, TMZ, and Martha Stewart. Overall, the AOL On video library consists of nearly 900,000 short-form clips.
“We have an open strategy for distributing our premium content, and we’re proud to partner with Microsoft to enhance their video experience,” said Ran Harnevo, president of AOL Video, in a statement. “As anyone who watches the online video space knows, AOL has seen tremendous audience growth over the last few years — views for our content are up nearly 75% in the last year alone — and the sheer scale of Microsoft’s network will help us reach a massive new audience and continue our climb.”
MSN alone has an audience of 450 million monthly uniques.Tags: AOL, AOL On, AOL On Originals, Bing, digital distribution, espn, HuffPost Live, Microsoft, MSN, MSN Video, newfronts, Ran Harnevo, Windows, Windows Phone