AOL Has the License to Show You Content from Latino MCN MiTu

/ Jan 21, 2014

mitu_mitu-network

MiTu, a YouTube multi-channel network specializing in Latino content, is coming to an AOL platform near you.

The network has inked a licensing deal with AOL to syndicate both original and MCN partner content to AOL properties like The Huffington Post, AOL On, and its Hispanic content network Voces. Per the agreement, MiTu content on AOL will be available in both English and Spanish.

If you’re not familiar with MiTu, then you should be. The company, founded by TV veterans Doug Greiff, Beatriz Acevedo, and Roy Burstin in 2012, focuses on Latino content and creators in the categories of beauty, food, DIY, home-and-health, and pop culture.

MiTu backers include The Chernin Group, Allen DeBevoise*, and Advancit Capital, a VC firm founded by Shari Redstone (daughter of media mogul Sumner Redstone and vice chairman of CBS Corp. and Viacom) and Jason Ostheimer.

The company’s self-reported network numbers (numbers based on YouTube analytics for November 2013) show a global monthly audience of 45 million unique viewers and 200+ million video views. A deal such as this one with AOL, as well as the one with Univision announced in December, should certainly give those stats a boost.

As for AOL: “Our partnership with MiTú is part of a larger effort to expand our content offerings for multicultural audiences,” said Frank Besteiro, VP and head of business development and partnerships at AOL Video. “We see this partnership as an excellent way to supplement our video catalogue with high-quality content across a range of topics for our growing Hispanic audience.”

In the past few months, AOL has been solidifying its place as one of the biggest video platforms on the web. Not that its spot near the top of the online video food chain has been up for debate recently, but AOL has made moves to grow viewership by adding new content. Most notably, there was the syndication deal with ESPN in October, which brought “SportsCenter” clips to AOL On. Now the company has a deal with MiTu to introduce another sought-after audience to AOL’s content network.

* Allen DeBevoise is also an investor in VideoInk.

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