AOL Has the License to Show You Content from Latino MCN MiTu

/ Jan 21, 2014


MiTu, a YouTube multi-channel network specializing in Latino content, is coming to an AOL platform near you.

The network has inked a licensing deal with AOL to syndicate both original and MCN partner content to AOL properties like The Huffington Post, AOL On, and its Hispanic content network Voces. Per the agreement, MiTu content on AOL will be available in both English and Spanish.

If you’re not familiar with MiTu, then you should be. The company, founded by TV veterans Doug Greiff, Beatriz Acevedo, and Roy Burstin in 2012, focuses on Latino content and creators in the categories of beauty, food, DIY, home-and-health, and pop culture.

MiTu backers include The Chernin Group, Allen DeBevoise*, and Advancit Capital, a VC firm founded by Shari Redstone (daughter of media mogul Sumner Redstone and vice chairman of CBS Corp. and Viacom) and Jason Ostheimer.

The company’s self-reported network numbers (numbers based on YouTube analytics for November 2013) show a global monthly audience of 45 million unique viewers and 200+ million video views. A deal such as this one with AOL, as well as the one with Univision announced in December, should certainly give those stats a boost.

As for AOL: “Our partnership with MiTú is part of a larger effort to expand our content offerings for multicultural audiences,” said Frank Besteiro, VP and head of business development and partnerships at AOL Video. “We see this partnership as an excellent way to supplement our video catalogue with high-quality content across a range of topics for our growing Hispanic audience.”

In the past few months, AOL has been solidifying its place as one of the biggest video platforms on the web. Not that its spot near the top of the online video food chain has been up for debate recently, but AOL has made moves to grow viewership by adding new content. Most notably, there was the syndication deal with ESPN in October, which brought “SportsCenter” clips to AOL On. Now the company has a deal with MiTu to introduce another sought-after audience to AOL’s content network.

* Allen DeBevoise is also an investor in VideoInk.

Tags: , , , , , , , , , , , , ,


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...