AOL Surpasses Google in comScore's Video Ad Rankings - VideoInk
 
 

AOL Surpasses Google in comScore’s Video Ad Rankings

/ Oct 17, 2013

AOLadvertising

When AOL bought Adap.tv for $405 million in August, the company explained the decision as a strategic move to turn AOL into the “leading video platform in the industry” — in fact, those were AOL CEO Tim Armstrong’s exact words. The thinking was (and is) that combining AOL’s reach in video distribution with Adap.tv’s muscle in advertising would create a platform that could one day top Google/YouTube.

In a sense, that day is today. According to the latest comScore video rankings, AOL is now the #1 video ad platform. comScore, which is now counting AOL and Adap.tv as one unit, reports that AOL served 3.72 billion video ads during the month of September, surpassing Google/YouTube by almost half a billion. The number is also the highest ever recorded by comScore.

In lieu of popping champagne, AOL’s Ran Harnevo and Adap.tv’s Amir Ashkenazi published a blog post this morning to celebrate AOL’s milestone. In it, they wrote: “From investing in video advertising to syndicating short-form premium content to launching original programs with well-known talent, we have built a complete solution that brings together both content and technology, arming every edge of the ecosystem with what is needed for the next generation of video.”

Citing comScore numbers, Harnevo and Ashkenazi said that AOL has seen a 32% increase in video views year-over-year — well above the industry average of 17%. In fact, AOL’s slate of originals (which it continues to roll out throughout the year), has collected a combined 23 million views to date (based on internal AOL data).

As for the rest of comScore’s video ad rankings: Google/YouTube slid into second place with 3.24 billion video ads streamed, followed by BrightRoll (2.83 billion), LiveRail (2.56 billion), and TubeMogul (1.66 billion).

ComScoreSeptember

Tags: , , , , , , , , , , , ,


huluthewrongmans

Hulu Original ‘The Wrong Mans’ to Stream on Shomi in...

PoliticalADS-02

A Bipartisan Ad Strategy: Get Digital Video and TV into the Same Camp

NewsToKnow

Friday 10.31.14: News to Know–Happy Halloween!

fullscreenlogo

Fullscreen Hires ‘Camp Takota’ Producer Michael...

YouTubeStars_Dailydot

Ron Howard-Backed Incubator Boosts YouTube Stars to the Next Level

FrankensteinMD_Victoria

VideoInk Halloween Special: ‘Frankenstein, MD’ Roundtable

FrankensteinMD_Victoria

VideoInk Halloween Special: On the set of ‘Frankenstein,...

Marriott International

Marriott Inks Branded Content Deals with More Digital,...

YT_PlayOrange

6 Halloween Videos We Think You’ll Love — or Else

Beef

WATCH THIS: Christopher Meloni Squashes Beef and Serves Beef...

Roku_02

Roku to Power Internet-TV Service from Sky in Germany

Braless

MTV Launches New YouTube Channel and Series with Laci Green

NewsToKnow

Thursday 10.30.14: News to Know

LaughsOnDeck_01

EXCLUSIVE: AOL Sets Sail with Carnival Cruise, George Lopez on...

comediansincars

WATCH THIS: Seinfeld’s ‘Comedians in Cars’...

Vice_Canada_01

Vice and Rogers to Build Canadian Studio, Because Canada Has...

Jason Reitman

Hulu Orders Half-Hour Comedy Series from Jason Reitman, Lionsgate

netflixTV

British Telecom BT to Bundle Netflix with TV and Other Services

ellen degeneres

Ellen DeGeneres Launches New Video Site ‘Ellentube’

WSW_11

Web Series Wednesday: Scare Yourself This Hallows’ Eve

ulive

Jeff Meyer and Lisa Choi Owens Exit Scripps Networks’ Ulive

Xbox_Tellem

Nancy Tellem and Jordan Levin Leave Xbox

RichieRich_ATV_Netflix

Netflix Orders ‘Richie Rich’ Series from AwesomenessTV

BravoMedia

Bravo Names Jonathan Hills VP of Digital Media

PBS

PBS Digital Studios Inks First ‘Major Co-Production...

PortalA_Niche

Portal A Finds Its ‘Niche’ with Social Talent Network

VProudTV

VProud Launches ‘Safe Space’ Video Network for Women

Screen Shot 2014-10-29 at 11.49.50 AM

Streaming on Connected-TVs Continues to Rise (Study)

Screen Shot 2014-10-29 at 11.05.03 AM

New Series on The Scene Explores Cardboard Arts & Crafts

Screen Shot 2014-10-29 at 10.29.48 AM

Watch a Teaser for Netflix’s First Historical Drama...

WhistleSports

Digital Sports Network Whistle Sports Raises $7M from BSkyB

Villian_Alist

Disney Villains Count ‘Scars’ (Video)

BrokenTV

FCC Chairman Proposes a New Definition of MVPD to Include...

Screen Shot 2014-10-28 at 4.33.41 PM

New Golf Digest Show on The Scene Glows in the Dark for Halloween

Shine_COre_endemol_01

Endemol-Shine-Core Media Joint Venture Assigns North American Bosses

AmazonBox

Amazon to Debut First Live-Action Original Kids Series in November

Screen Shot 2014-10-28 at 3.31.45 PM

Live Broadcasting Site YouNow Now Offers Partner Program

YouKuTudou2

Endemol and Youku Tudou Bring ‘Big Brother’ Reality...