AOL Surpasses Google in comScore’s Video Ad Rankings

/ Oct 17, 2013

AOLadvertising

When AOL bought Adap.tv for $405 million in August, the company explained the decision as a strategic move to turn AOL into the “leading video platform in the industry” — in fact, those were AOL CEO Tim Armstrong’s exact words. The thinking was (and is) that combining AOL’s reach in video distribution with Adap.tv’s muscle in advertising would create a platform that could one day top Google/YouTube.

In a sense, that day is today. According to the latest comScore video rankings, AOL is now the #1 video ad platform. comScore, which is now counting AOL and Adap.tv as one unit, reports that AOL served 3.72 billion video ads during the month of September, surpassing Google/YouTube by almost half a billion. The number is also the highest ever recorded by comScore.

In lieu of popping champagne, AOL’s Ran Harnevo and Adap.tv’s Amir Ashkenazi published a blog post this morning to celebrate AOL’s milestone. In it, they wrote: “From investing in video advertising to syndicating short-form premium content to launching original programs with well-known talent, we have built a complete solution that brings together both content and technology, arming every edge of the ecosystem with what is needed for the next generation of video.”

Citing comScore numbers, Harnevo and Ashkenazi said that AOL has seen a 32% increase in video views year-over-year — well above the industry average of 17%. In fact, AOL’s slate of originals (which it continues to roll out throughout the year), has collected a combined 23 million views to date (based on internal AOL data).

As for the rest of comScore’s video ad rankings: Google/YouTube slid into second place with 3.24 billion video ads streamed, followed by BrightRoll (2.83 billion), LiveRail (2.56 billion), and TubeMogul (1.66 billion).

ComScoreSeptember

Tags: , , , , , , , , , , , ,


Fuller House

The FullerHouse Trailer is Here!

 
Digital Entertainment World DEW

Start-Ups Face Off at Digital Entertainment World

 
Joking Hazard Explosm Entertainment

Explosm Entertainment and Studio71 Go Kickstarter Route with...

 
Ricky Dillon Follow Me Keywords Press

Ricky Dillon Joins YouTube Literary Movement with ‘Follow...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
MTV Snapchat Discover

Viacom Pacts with Snapchat for MTV Discover Channel and Ad Sales

 
Mozart in the Jungle

Amazon Renews ‘Mozart in the Jungle’ for Season 3

 
In Awe of You by AwesomenessTV Dress Macy's

AwesomenessTV Launches Fashion Line with Macy’s and Tie-In...

 
Studio71

Studio71 Opens Canadian Cooking Studio, Signs Domestic Geek and...

 
Horace and Pete Louis C.K. Steve Buscemi

Louis C.K. Releasing Series Direct-to-Digital Series as He Shoots It

 
Puppymonkeybaby Mountain Dew Super Bowl 50

Puppymonkeybaby Dominates Game Day Online Ad Competition, But...

 
Bryan Lanning

How Bryan Lanning Turned a Family Vlog into Pop Music Success

 
Heinz Ad Super Bowl 50

Try Our Super Bowl 50 Branded Video Sample Platter

 
Joe Montana Bay Area or Bust Super Bowl

How Brands Are Breaking the Internet with Super Bowl Videos

 
BrandedTVLogo_VideoInk_300x250

The Collision of Branded Content and Pro Sports

 
Orange is the New Black

Netflix Triples Down on ‘Orange is the New Black’

 
YouTube AdBlitz Jake and Amir

YouTube Reveals Top Trending Super Bowl Ads

 
mitu

Mitú Uses Influence Among Latino Millennials for Political Push

 
andy_milonakis

Andy Milonakis Signs Exclusive Live Stream Deal with Streamup

 
Univision Creator Network

Univision Creator Network Adds YouTuber Josh Leyva and...

 
BroadbandTV BBTV

Take That, Maker Studios! BroadbandTV Now Biggest Multi-Platform...

 
Bassem Yousseff F-Comedy Fusion

F-Comedy Signs Bassem Youssef, ‘The Jon Stewart of Egypt’

 
Netflix acquires three new indie flicks

Netflix Traveling to Pittsburgh for ‘Mindhunter’...

 
Super Bowl 50 Go90 Verizon NFL

Go90 to Live Stream Super Bowl 50 for Verizon Wireless Customers

 
YouTubeRedLogo

YouTube Red’s First Originals Get Premiere Date

 
Defy Media

Rumor Mill: Defy Media Latest MCN on the Block – Asking...

 
Blue Mountain State Lionsgate

The Netflix Effect: How Streaming Success Brought ‘Blue...

 
Fine Brothers. Bros.

Fine Bros. Abandon React World, Issue Mea Culpa

 
Bajillion Dollar Propertie$ Seeso

Seeso Sets Premieres for 3 Series, incl. ‘What’s Your...

 
Socio Still_Canvas Media Group Astronauts Wanted Bernie Su

Bernie Su and Astronauts Wanted Take Transmedia Look Inside Mind...

 
devin supertramp

Misunderstanding or Menace: Devinsupertramp’s Not Awesome...

 
Netflix_new

Netflix Gets into Sketch Comedy Biz with ‘The Characters’

 
Love and Friendship Sundance Film Festival 2016

Sundance 2016 Wrap-Up: Streaming Services Come of Age

 
Conde Nast Entertainment CNE

CNE Moves Into Unscripted Television with New Division

 
AmericanGirlDoll_Logo_300x250

Amazon Brings Mattel’s “American Girl” to Life...

 
Gilmore Girls Netflix

Netflix Confirms ‘Gilmore Girls’ Revival

 
M-GO Logo Fandango

Fandango acquires VOD Service M-GO from DreamWorks Animation and...

 
British guy watching YouTube

Spending On SVOD Dwarfs Digital Video Rental and Purchase

 
Travels With Darley PBS AOL

‘Travels with Darley’ Treks to Broadcast, from AOL to PBS

 
vmx-300x250banner_TUESDAY

Tylenol, Trojan, and Purina Among Inaugural VMX Awards,...

 
BrandedTVLogo_VideoInk_300x250

What Is a Branded Entertainment Franchise?