An (Artificially) Sweet New Web Series Now on WomensForum
/ May 20, 2014

womensForum

Sweet’N Low has announced a new video advertising campaign to take place on Womensforum.com. Produced by the website’s production branch Studio 444, the six-part, digital series called “Makin’ Life Sweeter” will feature fitness tips, recipes, and style guidelines from experts like Andrea Metcalf, a Chicago-based fitness guru.

The series aims to hit Womensforum.com’s target demographic and engage the site’s already almost 39 million monthly viewers. Each show will span only two minutes and will be available across the site’s blogger communities as well as the home page.

Womensforum.com bloggers will showcase their ideas for using Sweet’N Low throughout the series as a part of the campaign, as well. Their drink recipes will substitute sugar with the artificial sweetener, aiming at low calorie versions of our sugar-filled favorites. Viewers can engage with the show’s content on social media such as Twitter, Facebook, and Pinterest.

Sweet’N Low and Womensforum.com should serve as appropriate marketing partners, as the artificial sweetener offered as a “guilt free” alternative to sugar targets women hoping to “feel good” while still “cut[ting] calories and sugars from their diets,” said Sweet’N Low’s brand manager, Monica Olivia. “Womensforum.com understood this key brand messaging from the get-go and has created a custom program that is sure to connect with their strong female audience.” The partnership was initiated by Sweet’N Low’s digital agency, Vizeum.

Tags: , , , ,


AOLadvertising

AOL Names Marta Martinez as New Global Head of Video Sales

VIS_EpicMealTime

‘Epic Meal Empire’ First Episode on YouTube Before...

barcroft_TV

Barcroft Media to Invest in Creating Premium MCN

Copyright_image

EXCLUSIVE: Jukin Media Advances Rights Management Agenda –...

SingleShot

Seinfeld Creates Espresso Version of ‘Comedians in Cars’

SamsungOculus

The Future of Video Creation Is Virtual Thanks to Oculus and Samsung

FrankensteinMD_Victoria

‘Frankenstein MD’ Series Reveals Cast Lineup + First...

Xbox_one_Alist

Xbox One Gets More Social With Update

Divergent_Comcast

Comcast Pact with Lionsgate Expands Their Digital Footprint

tubularlabs

INSIDE LOOK: How Tubular Labs Wants to Help Brands Kill It on YouTube

NewsToKnow

Thursday 7.24: News to Know

FrankensteinMD

Bernie Su’s Pemberley Digital Gets Air Date for...

Maker Studios 5

Maker Studios to Make an Appearance at Comic-Con 2014

fullscreenlogo

Chernin and AT&T Close to Buying Controlling Stake in...

studio71 the mansion

German MCN Studio71′s ‘The Mansion’ Opens...

Roosevelts

PBS to Show 14-Hour Ken Burns Documentary Online…and on TV

YouTubeMusic

Executive in Charge of YouTube’s Music Service Quits

filmmaking

2014 Independent Film Week Shines a Brand New Spotlight on Digital

5ViewerShipTips

MIPTV to Expand MIP Digital Fronts in 2015

MichellePhan

Michelle Phan Sued for Music Copyright Infringement

VIS_EpicMealTime

First Look! ‘Epic Meal Time’ Gets Ready to Build an ‘Empire’

Peter Hollens Wicked Medley

And Now, a ‘Wicked’ Medley from YouTubers Peter...

TheFineBros

The Fine Brothers Expand ‘React’ Franchise with New...

InstagramLink

Why Instagram Isn’t Interested in Your Links

3BlackDot

Entertainment Firm 3BlackDot Emerges with Ex-Machinima Execs,...

pauladeen

Paula Deen Network Sets Launch Date, Prices

Machinima_logo_red

Machinima Names New ‘Chief People Officer’

revision3 ross everett 2

Revision3 and Ross Everett Debut ‘The New Show’

JW Player

JW Player Adds Chromecast Support

zefr

Zefr Taps Agency World for New Marketing Boss

NewsToKnow

Tuesday 7.22: News to Know

social video

Brands ‘Like’ Owned Destinations Over Social...

pbs digital graphic novel

PBS Digital Turns ‘Radio-Play Graphic Novel’ into...

Sanjay_Sharma

Top Machinima Exec Joins Russell Simmons’ All Def Digital

NetFlix

8 Takeaways from Netflix’s Q2 2014 Earnings Report

awesomenessTVMusic

Awesomeness Music Is Ready for Showtime

Simpsons

Simpsons World Digital Hub Is Coming in October

Snowpiercer

‘Snowpiercer’ Finding Success on VOD Services

qplay

TiVo Founders’ Fledgling Online Video Service Qplay Is No More