An (Artificially) Sweet New Web Series Now on WomensForum

/ May 20, 2014

womensForum

Sweet’N Low has announced a new video advertising campaign to take place on Womensforum.com. Produced by the website’s production branch Studio 444, the six-part, digital series called “Makin’ Life Sweeter” will feature fitness tips, recipes, and style guidelines from experts like Andrea Metcalf, a Chicago-based fitness guru.

The series aims to hit Womensforum.com’s target demographic and engage the site’s already almost 39 million monthly viewers. Each show will span only two minutes and will be available across the site’s blogger communities as well as the home page.

Womensforum.com bloggers will showcase their ideas for using Sweet’N Low throughout the series as a part of the campaign, as well. Their drink recipes will substitute sugar with the artificial sweetener, aiming at low calorie versions of our sugar-filled favorites. Viewers can engage with the show’s content on social media such as Twitter, Facebook, and Pinterest.

Sweet’N Low and Womensforum.com should serve as appropriate marketing partners, as the artificial sweetener offered as a “guilt free” alternative to sugar targets women hoping to “feel good” while still “cut[ting] calories and sugars from their diets,” said Sweet’N Low’s brand manager, Monica Olivia. “Womensforum.com understood this key brand messaging from the get-go and has created a custom program that is sure to connect with their strong female audience.” The partnership was initiated by Sweet’N Low’s digital agency, Vizeum.

Tags: , , , ,


Geico YouTube

Geico Made YouTube Ads That You Wouldn’t Skip Even If You Could

NBCDigital

REPORT: NBCU Targets Comedy SVOD Service for 2015

Community

WATCH THIS: ‘Age of Yahoo’ Trailer for...

Netflix Beasts of No Nation

Netflix Finishes Deal for Idris Elba War Drama ‘Beasts of...

Machinima_logo_red

Machinima Hires First-Ever Chief Revenue Officer

NewsToKnow

Tuesday 3.3.15: News to Know

RLJ Entertainment's Urban Movie Channel

RLJ Entertainment Adds on Acquisitions Execs

Discovery Seeker

Discovery Launches Seeker, a Digital Network Focused on...

2 Chainz smokes a giant weed pipe

2 Chainz Smokes ‘Most Expensivest’ Joint in Season...

Weird Al looks bemused...

Above Average Debuts New Season of ‘Sound Advice’...

Netflix is coming to Australia

Netflix Confirms Launch Date for Australia, New Zealand

Decoding TVOD Event

Decoding TVOD with Vimeo and VHX: How to Sell Directly to Your Fans

NetFlix

Netflix Buys Idris Elba-Starring War Drama ‘Beasts of No...

wet hot american summer

Netflix Sets Premiere Dates for ‘Wet Hot American...

NCAA March Madness

March Madness Is (Officially) Coming to YouTube

newfronts

AOL Unveils Cast, Premiere Date for First Long-Form Series

Arianna Huffington 3-2-15

‘Venture into the Extraordinary’ with 7 Days of...

cbs interactive

CBS Interactive Launches In-House Branded Content Studio

Buzzer_480x400_100B_wg (2)

Driven by Facebook, Fox Sports Nets Huge Viewership for...

NewsToKnow

Monday 3.2.15: News to Know

YouTubeMusic

The 2015 YouTube Music Awards Announces Winners, with Original...

WebMD

WebMD Teams with Robin Roberts to Launch First Original Series

Today Show on YouTube 3-1-15

5 Emerging TV Channels on YouTube

Virtual Reality in VideoInk

So When Will Virtual Reality Reach the Masses? The End of 2016?

Virtual Reality in VideoInk

How Video Creators Have Explored the Cool and Weird Corners of VR

vice

Vice Media to Launch Channel for Women

NewsToKnow

Friday 2.27.15: News to Know

FRANCE DAILYMOTION

Dailymotion: the French Online Video Champion Is 10 Years Old...

HouseOfCards

7 Interesting Facts About ‘House of Cards’ (Welcome...

Havas Yannick Bollore MIPTV

Havas Chief to Keynote at MIPTV 2015

Fox Digital Studio Parallels

Netflix Picks Up New Fox Digital Studio Movie ‘Parallels’

Other Client List Assistants Panel 1

Web Series 3.0: Stepping Out of the Shadow of Film and TV

Virtual Reality in VideoInk

Immerse Yourself in the World of These 11 Virtual Reality Companies

devin supertramp

Barco to Showcase Three-Screen Movie Format with Devin Supertramp

FCC Chairman Tom Wheeler 2-4-15

FCC Votes Yes on Net Neutrality

Mark Malkoff

Mark Malkoff Debuts New YouTube Series for Kids

Digg TV is a new playlist feature on Digg Video

Digg Rolls Out Digg TV, Curated Playlists for Lean-Back Viewing

Grace Helbig Hannah Hart

Contradiction Films, Legendary Revive ’70s Classic with...