An (Artificially) Sweet New Web Series Now on WomensForum | VideoInk
 
 

An (Artificially) Sweet New Web Series Now on WomensForum

/ May 20, 2014

womensForum

Sweet’N Low has announced a new video advertising campaign to take place on Womensforum.com. Produced by the website’s production branch Studio 444, the six-part, digital series called “Makin’ Life Sweeter” will feature fitness tips, recipes, and style guidelines from experts like Andrea Metcalf, a Chicago-based fitness guru.

The series aims to hit Womensforum.com’s target demographic and engage the site’s already almost 39 million monthly viewers. Each show will span only two minutes and will be available across the site’s blogger communities as well as the home page.

Womensforum.com bloggers will showcase their ideas for using Sweet’N Low throughout the series as a part of the campaign, as well. Their drink recipes will substitute sugar with the artificial sweetener, aiming at low calorie versions of our sugar-filled favorites. Viewers can engage with the show’s content on social media such as Twitter, Facebook, and Pinterest.

Sweet’N Low and Womensforum.com should serve as appropriate marketing partners, as the artificial sweetener offered as a “guilt free” alternative to sugar targets women hoping to “feel good” while still “cut[ting] calories and sugars from their diets,” said Sweet’N Low’s brand manager, Monica Olivia. “Womensforum.com understood this key brand messaging from the get-go and has created a custom program that is sure to connect with their strong female audience.” The partnership was initiated by Sweet’N Low’s digital agency, Vizeum.

Tags: , , , ,


WSW_11

Web Series Wednesday: Scare Yourself This Hallows’ Eve

ulive

Jeff Meyer and Lisa Choi Owens Exit Scripps Networks’ Ulive

Xbox_Tellem

Nancy Tellem and Jordan Levin Leave Xbox

Director_Dailydot

Director Credits YouTube for Box-Office Success

RichieRich_ATV_Netflix

Netflix Orders ‘Richie Rich’ Series from AwesomenessTV

BravoMedia

Bravo Names Jonathan Hills VP of Digital Media

PBS

PBS Digital Studios Inks First ‘Major Co-Production...

PortalA_Niche

Portal A Finds Its ‘Niche’ with Social Talent Network

VProudTV

VProud Launches ‘Safe Space’ Video Network for Women

Screen Shot 2014-10-29 at 11.49.50 AM

Streaming on Connected-TVs Continues to Rise (Study)

Screen Shot 2014-10-29 at 11.05.03 AM

New Series on The Scene Explores Cardboard Arts & Crafts

Screen Shot 2014-10-29 at 10.29.48 AM

Watch a Teaser for Netflix’s First Historical Drama...

WhistleSports

Digital Sports Network Whistle Sports Raises $7M from BSkyB

Villian_Alist

Disney Villains Count ‘Scars’ (Video)

BrokenTV

FCC Chairman Proposes a New Definition of MVPD to Include...

Screen Shot 2014-10-28 at 4.33.41 PM

New Golf Digest Show on The Scene Glows in the Dark for Halloween

Shine_COre_endemol_01

Endemol-Shine-Core Media Joint Venture Assigns North American Bosses

AmazonBox

Amazon to Debut First Live-Action Original Kids Series in November

Screen Shot 2014-10-28 at 3.31.45 PM

Live Broadcasting Site YouNow Now Offers Partner Program

YouKuTudou2

Endemol and Youku Tudou Bring ‘Big Brother’ Reality...

Tumblr

Now on Tumblr, Autoplay Video Ads by Hulu, Universal, and More

Vimeo_money

Vimeo Is Also Planning a Subscription Video Service

PBS

PBS Kids Debuts New Series Online Before TV Premiere

Screen Shot 2014-10-28 at 11.06.25 AM

The Next YouTube Space Destination Is…Brazil

NewsToKnow

Tuesday 10.28.14: News to Know

Youtube_003

YouTube Considers Paid, Ad-Free Subscriptions

Driver Digital Roku

Driver Digital Brings Family-Friendly Channels to Roku

Vimeo

Vimeo Inks Distribution Pact with Cinedigm, Beginning with...

Screen Shot 2014-10-27 at 12.40.53 PM

Animal Planet Live Trapped a ‘Zombie’ for Halloween

MobileVideo_alist02

How Mobile Video Factors into the Future of Brand Marketing

NYT_Video

The NY Times’ Video Presence Just Got Bigger

Twitter Video

Watch While You Tweet: Twitter Now Features Dockable Videos on Mobile

Tim Hincks Endemol

Tim Hincks Named President of New Endemol-Shine-Core Group

YouTubeHalloween

Guillermo del Toro Spooks Up YouTube Space LA for Halloween

TinyRiot

Tiny Riot Options Brooklyn-Based Digital Comedy Series

stylehaul

RTL Group Close to ‘Hauling’ in StyleHaul —...

CNE

Conde Nast Reshuffles Digital and Video Teams

Screen Shot 2014-10-27 at 11.48.58 AM

Watch a Sneak Peek of Chelsea Peretti’s Netflix Comedy Special

NewsToKnow

Monday 10.27.14: News to Know