Audiosocket Launches LicenseID to Solve Online Video’s Music Licensing Problem

/ Sep 16, 2013

audiosocket

Audiosocket, a music licensing company, has launched a new technology called LicenseID, which is designed to help publishers and licensees track and verify the proper use of copyrighted music on video content across YouTube, Vimeo, and other online video platforms.

LicenseID is meant to be an improvement on existing technologies available to music rights-holders. To date, rights-holders only have had access to technology that uses audio-fingerprinting technology to match audio waveforms. There was nothing in place to help publishers and even licensees verify which uses of copyrighted music were legal, said Jenn Miller, co-founder, president, and COO of Audiosocket, in an interview. In fact, she pointed to a somewhat-funny situation last year when Rumblefish accidentally claimed a copyright on a nature of video of birds singing, which apparently sounded a lot like a song within Rumblefish’s catalog, as evidence of inefficiencies within the space.

LicenseID is designed to work as an addition to YouTube’s ContentID product. Audiosocket says the platform uses a patent-pending technology to embed a unique tag to each audio file as a track is licensed. Then, LicenseID is able to measure which tracks are being used, how, and by whom.

On a broader level, LicenseID is designed to solve a growing problem in the YouTube ecosystem. As exemplified by the National Music Publisher Association’s decision to sue Fullscreen over illegal use of copyrighted music in creators’ cover videos, there are creators who are making a business out of cover songs, which are being seen by hundreds of thousands of fans on YouTube. With LicenseID, it’s easy to see how an MCN can properly license and verify a track, without the fear of drawing the ire of rights-holders.

“The MCNs are not trying to do anything wrong,” said Miller. “With this tool, [the MCNs’] creators’ videos would not even be posted. The network would be alerted before any sort of infringement happens.”

This, along with the ability to determine the validity of claims, could also help raise awareness among the YouTube ecosystem about properly and legally using other people’s works. “Copyright infringement and bad claims, often from multiple parties, are a huge problem for the artists in our network and on YouTube,” says Brandon Martinez, co-founder and CEO of INDMUSIC, a music-based MCN on YouTube. “LicenseID could help ensure that  deals struck by brands with publishers and other licensing companies for use of their artists’ content remains live without any disruptions for copyright infringement. Hopefully, it will enable and encourage increased licensing activity, which creates a healthy source of revenue for artists.”

In conjunction with the LicenseID launch, SourceAudio, a cloud-based music licensing and distribution platform with a library of over 5 million tracks, is announcing a deal with Audiosocket to use the new technology. Per the deal, LicenseID will be available to publishers in the SourceAudio network.

Tags: , , , , , , , ,


  • Jason Stewart

    As a music rights-holder I’m excited to see what this technology can do. I’m glad to see the industry hasn’t just thrown in the towel on copyright enforcement; Audiosocket’s approach seems to be minimally invasive, which was the problem with other DRM technologies (in my opinion).

  • cipher

    “Hopefully, it will enable and encourage increased licensing activity, which creates a healthy source of revenue for artists.”” YES !!! Revenue for the artists! Now I’m getting excited about this.

lyor-cohen-youtube-music

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...

 
alpha-legendary-digital

Legendary Digital Reveals Alpha Subscription Service Launch...

 
time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...