Audiosocket Launches LicenseID to Solve Online Video’s Music Licensing Problem

/ Sep 16, 2013


Audiosocket, a music licensing company, has launched a new technology called LicenseID, which is designed to help publishers and licensees track and verify the proper use of copyrighted music on video content across YouTube, Vimeo, and other online video platforms.

LicenseID is meant to be an improvement on existing technologies available to music rights-holders. To date, rights-holders only have had access to technology that uses audio-fingerprinting technology to match audio waveforms. There was nothing in place to help publishers and even licensees verify which uses of copyrighted music were legal, said Jenn Miller, co-founder, president, and COO of Audiosocket, in an interview. In fact, she pointed to a somewhat-funny situation last year when Rumblefish accidentally claimed a copyright on a nature of video of birds singing, which apparently sounded a lot like a song within Rumblefish’s catalog, as evidence of inefficiencies within the space.

LicenseID is designed to work as an addition to YouTube’s ContentID product. Audiosocket says the platform uses a patent-pending technology to embed a unique tag to each audio file as a track is licensed. Then, LicenseID is able to measure which tracks are being used, how, and by whom.

On a broader level, LicenseID is designed to solve a growing problem in the YouTube ecosystem. As exemplified by the National Music Publisher Association’s decision to sue Fullscreen over illegal use of copyrighted music in creators’ cover videos, there are creators who are making a business out of cover songs, which are being seen by hundreds of thousands of fans on YouTube. With LicenseID, it’s easy to see how an MCN can properly license and verify a track, without the fear of drawing the ire of rights-holders.

“The MCNs are not trying to do anything wrong,” said Miller. “With this tool, [the MCNs’] creators’ videos would not even be posted. The network would be alerted before any sort of infringement happens.”

This, along with the ability to determine the validity of claims, could also help raise awareness among the YouTube ecosystem about properly and legally using other people’s works. “Copyright infringement and bad claims, often from multiple parties, are a huge problem for the artists in our network and on YouTube,” says Brandon Martinez, co-founder and CEO of INDMUSIC, a music-based MCN on YouTube. “LicenseID could help ensure that  deals struck by brands with publishers and other licensing companies for use of their artists’ content remains live without any disruptions for copyright infringement. Hopefully, it will enable and encourage increased licensing activity, which creates a healthy source of revenue for artists.”

In conjunction with the LicenseID launch, SourceAudio, a cloud-based music licensing and distribution platform with a library of over 5 million tracks, is announcing a deal with Audiosocket to use the new technology. Per the deal, LicenseID will be available to publishers in the SourceAudio network.

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  • Jason Stewart

    As a music rights-holder I’m excited to see what this technology can do. I’m glad to see the industry hasn’t just thrown in the towel on copyright enforcement; Audiosocket’s approach seems to be minimally invasive, which was the problem with other DRM technologies (in my opinion).

  • cipher

    “Hopefully, it will enable and encourage increased licensing activity, which creates a healthy source of revenue for artists.”” YES !!! Revenue for the artists! Now I’m getting excited about this.


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