Base79 Signs French Soccer Club Paris Saint-Germain to Its Network

/ Nov 4, 2013


Base79, one of the largest multi-channel network on YouTube outside of North America, has signed Paris Saint-Germain, the largest soccer team (sorry: football club) in France, to its network.

The deal is two-fold: On one end, Base79 will manage audience development and monetization for PSG’s YouTube channel, which currently reaches more than 73,000 subscribers. This includes everything from claiming PSG-owned intellectual property on YouTube to overseeing local and international ad sales for the channel, as well as syndicating PSG content beyond the channel itself. Base79 says it also plans to market PSG content across its network of 200+ sports channels, which collectively reach more than 2.5 million subscribers.

The other element of the deal is that Base79 and PSG will work together to create and distribute more original content and exclusive clips. In addition, while existing content on PSG’s channel is in French, all new clips will be in English (and current clips will be translated into English) in an effort to reach more international viewers.

This is the second soccer team (sorry: football club) to sign with Base79, after Aston Villa in the UK. Other UK and international sports partners for Base79 include IMG Worldwide, the French Football Federation, the Premiership Rugby, and the Women’s Tennis Association, among others.

Overall, Base79 says it owns or manages more than 1,400 channels on YouTube, generating over 700 million views a month. As recently as this past summer, Base79 reported having 800 channel partners with over 650 million monthly views. Major partners include Guinness World Records and BBC Worldwide.

Base79 is one of the MCNs that has generated interest (and funding) from traditional media people. In July, the MCN received funding from Evolution Media Growth Partners, the investment arm of Evolution Media Capital, which is partly owned by Hollywood agency CAA. Last year, the company had raised $10 million from The Chernin Group.

With offices already in Los Angeles, London, Paris, Madrid, Berlin, and Sydney, the company says it’s still planning to “expand further” in 2014.

Tags: , , , , , , , , ,


Lesbian Vampires & Kotex: How ‘Carmilla’ Became...


MTV Labs Taps Rapper A$AP Rocky as Creative Director


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries