Beachfront Media Wants to Help Creators Expand Their Brands to Mobile

/ Dec 3, 2013


As YouTube networks and creators look to build audiences and revenue streams away from the world’s biggest video site, video solutions company Beachfront Media wants to help clients extend their full brands to mobile devices. With that in mind, the company is launching its Beachfront Builder 2.0 platform, a self-service solution for clients to quickly create apps that combine video, social, and e-commerce into one complete experience.

“The whole philosophy [behind Builder 2.0] is that if you’re going to create an app for your brand, you should be able to offer all of your content from all of your channels — not just YouTube, but also Facebook, Twitter, Instagram, and Tumblr,” says Frank Sinton, CEO of Beachfront Media. “We’re making it possible for creators to aggregate all of that into one, unified experience.”

This means that when creators sign into Builder 2.0, they will be able to load content from their YouTube channels as well as their social media feeds. End-users will be able to access this content via tabs that appear from the left side of the screen.

Builder 2.0’s CMS system gives total control to creators over how their content is presented. Creators will be able to offer multiple channels and curated playlists, as well as drop any video or social feed at any time, without having to completely redo the app.

To increase engagement, Builder 2.0 supports community features like commenting and notifications. With notifications, which can be managed via a custom tab on the platform, creators will be able to automatically send alerts when a new video is added to a channel. They will also have options to manually schedule and send notifications based on criteria like different platforms and even specific videos.

On the monetization front, the platform supports both advertising and e-commerce. According to the company, Builder 2.0 offers access to “a large variety of ad formats,” including banners, pre-rolls, and interstitials. For those uninterested in the obtrusive side of content monetization, Builder 2.0 also includes the option to disable ads.

The platform’s e-commerce capabilities include in-app purchasing. Some storefronts, like iTunes, have been integrated directly into the app, which means viewers won’t have to leave the app to buy something featured in the video. Here, Beachfront CEO Frank Sinton specifically cites music video creators who use iTunes to sell their songs.

Apps built on Beachfront Builder 2.0 are compatible with iOS and Android, and can be distributed via the Apple App Store, Google Play, and the Amazon Appstore.

The platform is available for free to creators and media companies. Beachfront will monetize by taking a cut of revenue generated from the app. When asked, Sinton said the rev-share will be based on the volume of content on the app.

Builder 2.0 also supports apps created for connected TV devices like Roku and Samsung Smart TVs. Here, though, Beachfront will charge a fee to get the apps distributed to those platforms, as they require a separate approval process.

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