Bear Grylls to Launch YouTube Channel with Barcroft Media
The “man” in Discovery’s “Man vs. Wild,” Bear Grylls, is working with Barcroft Media to start a new YouTube channel.
Called Bear Grylls Adventure, the channel will debut on November 28. The joint venture between Bear Grylls Ventures and Barcroft will include plenty of short-form, original content featuring Grylls (and other adrenaline-seekers) in action all over the world.
The YouTube channel will also be home to behind-the-scenes footage of Grylls’ various adventures in addition to long-form video from other, unnamed distribution partners. Three, new videos will appear on the channel each week.
Barcroft will cross promote the adventure channel on its other channels, like Barcroft TV and Barcroft Cars.Tags: Barcroft Media, barcroft tv, bear grylls, bear grylls adventure, bear grylls ventures, discovery, man vs. wild, youtube