Belgian Telecom Operator Belgacom to Offer Netflix on Set-Tops
Belgacom is latest European telecom operator to make a deal with Netflix. The company plans to integrate the Netflix app on its set-top boxes by the end of the year, allowing customers to stream content directly from their TV.
The deal comes shortly after Netflix went live in Belgium, on September 19, as part of a larger European expansion that included launches in France, Germany, Luxembourg, Switzerland, and Austria. Earlier this September, Netflix inked a similar pact with French telecom operator Bouygues for set-top box integration.
In announcing the Netflix deal, Belgacom also said its rebranding its TV service, which will now be called Proximus. Upon integration, Proximus will offer a specialized TV remote control that will allow users to directly access the streaming service.
Belgian users will have to pay €7.99 per month for Netflix on Proximus (not unlike the pricing in other countries), though the price rises to a monthly €8.99 if users want to view Netflix on their TVs in HD and on two devices.
“Netflix is without doubt a new player that has been very eagerly awaited,” said Phillip Vandervoot, the chief consumer market officer at Belgacom, in a statement. “I’m proud to announce this partnership which reflects the dynamics of our new brand and enables us to offer an amazing experience to our customers on Proximus TV.”Tags: belgacom, belgium, Bouygues Telecom, Netflix, proximus, proximus TV, rebranding, streaming video