Bell Media Unveils ‘First-Look’ Strategy for Its Upcoming Canadian Streaming Service

/ Dec 2, 2014

Bell Media

Canada’s Bell Media is close to launching a new SVOD streaming service in an effort to compete with the likes of Netflix and rival broadcasters Rogers Communications and Shaw Communications’ Shomi.

Codenamed “Project Latte,” the service, which will go live this month, has already built an impressive library of current and past TV shows that it will offer at launch. Every season of “Seinfeld” and “The West Wing” will be available on the service, for instance, as will past seasons of current shows like “Orphan Black,” “Masters of Sex,” “Arrow,” “The Flash,” and “Doctor Who.” HBO’s entire off-air library will also be available exclusively to Latte customers.

But those are licensing deals covering libraries and previous seasons. For current-season episodes of popular TV shows, Latte won’t be able to help you — unless it’s a show produced by Bell Media. The broadcaster just announced a new “first-look” program for the service, which will offer new episodes of select TV shows 24 hours before their network TV premieres.

Bell Media productions selected for this program include “Saving Hope,” “Motive,” and “Spun Out.” “Corner Gas: The Movie,” a feature-length film based on the popular comedy series of the same name from CTV (which is owned by Bell Media), will also be available on Project Latte before its TV debut. The film makes its theatrical debut in Canada tomorrow.

Allowing people to sample new episodes/shows on digital platforms ahead of their TV premieres has become a common practice both in the US and North of the Border. If Bell Media wants to seriously compete with Netflix Canada, which has at least 3 million subscribers according to July report from Digital TV Research, then it needs to incentivize people to come to its service. Having content that they want to watch, before it’s available anywhere else — including TV — certainly helps.

The only wrinkle? Unlike Netflix, or the homegrown rival Shomi, Project Latte will only available to those who already have a TV subscription. (In other words: Even when it’s not TV, it’s still TV.)

In total, Project Latte will be home to more than 10,000 hours of TV programming and 320 different non-kids titles at launch. It will be available online and across mobile and connected-TV devices including game consoles — initially as an add-on for customers of Telus Optik TV, Bell Fibe TV, and Bell Aliant FibreOp TV.

Tags: , , , , , , , , , ,


Lesbian Vampires & Kotex: How ‘Carmilla’ Became...


MTV Labs Taps Rapper A$AP Rocky as Creative Director


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries