BermanBraun Rebrands as Whalerock Industries
A month after co-founder Gail Berman left the company, BermanBraun is changing its name to Whalerock Industries.*
The company, now led solely by Lloyd Braun, produces content for digital, television, and film. Its most well-known digital property is Wonderwall, a celebrity news site for MSN. Other digital assets include CineFix, a video platform filmmakers, as well as an array of of sites devoted to categories like moms, fashion and beauty, and pets.
Whalerock employs 150 people and is based in Santa Monica.
* What a name.Tags: BermanBraun, Gail Berman, Lloyd Braun, MSN, Whalerock Industries, Wonderwall