British Import is Out of This World

/ Jul 30, 2013



Moone Boy” is a six-episode series airing on Hulu that fires on all cylinders, knocks it out of the park, grabs the brass ring and… insert over-the-top hyperbolic praise here. Off the bat, let’s be fair: “Moone Boy” is a glossy, professionally produced, and scripted program originally aired in 2012 on Sky TV (in the UK) featuring a brilliant cast with flawless acting and directing. This memorable piece of video gold is helmed by Chris O’Dowd, a veteran Irish actor/writer/comedian (even though he’s only 33) who has appeared in celebrated comedies on both sides of The Pond. O’Dowd, a star in HBO’s quirky “Family Tree,” is responsible for this year’s single funniest TV moment when he engages in a Skype conversation with his sister’s alter ego, a puppet called Monk.

The plot centers on a 12-year-old lad, Martin Moone, whose mix of innocence, charm, and boyish mayhem thrives under the wing of his imaginary friend, Sean Murphy (O’Dowd). Young David Rawle (as Martin) is pure, unaffected genius. Our hero can be seen bopping around Boyle, a town in rural Western Ireland, in his orange and white cap, alongside his imaginary friend at the ready to boost his spirits and put that extra bounce in his step. Rawle and O’Dowd have a rare chemistry that cannot be taught or rehearsed — only developed through natural chemistry and a selfless acting style. It doesn’t hurt that O’Dowd is blessed with pitch-perfect timing and has mastered a look that can dart from introspection to utter glee in two beats or less.

While Young Martin is the show’s True North, his dysfunctional family provides great background comedic fodder with fabulous ensemble acting led by Moone’s hapless, hilarious parents — comedian Deirdre O’Kane as Debra Moone and Irish theater actor Peter McDonald as Liam Moone. Also of note is Steve Coogan, one of the show’s producers, who gives a wonderfully strange performance as a wealthy (and somewhat perverted) fishmonger in episode two. The acting uniformly stays within the bounds of feeling true to its setting of late ‘80s social and political turmoil. The references to the tumbling of the Berlin Wall, drug use, and teenage pregnancy are seamlessly woven into the storyline, which lends a poignant authenticity to Martin Moone’s coming of age.

Even in its early stages, made-for-the-web programming falls into distinct queues. As we witness a revolution in what used to be called television, we will find programs sourced from young, indie creators, using Google’s largess and YouTube’s massive reach as one channel. Simultaneously, we will benefit as some next-gen networks, such as Hulu, Netflix, and (perhaps) Amazon, dip into existing vaults of brilliant video fare ripe for new audiences and viewing outlets. It appears that Hulu has a growing roster of shows from the UK, including O’Dowd’s first starring vehicle, “The IT Crowd.” Fun times ahead.

Tags: , , , , ,


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...