BSkyB, 21st Century Fox Pump More Money into Roku
Companies within Rupert Murdoch’s expansive portfolio continue to be high on streaming TV provider Roku.
UK pay-TV giant British Sky Broadcasting, in which Murdoch’s 21st Century Fox has a 39% stake, has invested $700,000 into Roku, according to this filing. This follows $12.2 million in total investments that Sky made in Roku in July 2012 and May 2013 — both of which were part of larger rounds in the streaming devices company.
In addition to Sky, 21st Century Fox has also made another equity investment in Roku. The company’s involvement in Roku started when it was still part of News Corp, which participated alongside Sky in the aforementioned funding rounds.
The new capital will go toward funding Roku’s “operations and activities,” Sky said in the filing.
Sky has been actively investing in digital media, recently contributing $5 million of a $10 million round in US-based native ad company Sharethrough.
Roku, meanwhile, keeps chuggling along in the growing connected-TV space. Last month, the company announced that it had crossed 10 million total sales in the US.Tags: 21st Century Fox, British Sky Broadcasting, BSkyB, connected TV, financing, Roku