Budweiser’s Made for Music Campaign Launches ‘Underground’ Series
Budweiser’s Made for Music campaign, launched last year with Jay Z and Rihanna, continues in 2014 with the six-part series “Made Underground.” The series follows Jamie N Commons and X Ambassadors as they travel from New York to London to Rio De Janeiro to Philadelphia searching for members of a new band of street performers.
The series will culminate in a performance at the Budweiser Made in America festival on Saturday, August 30. Produced by Noisey, Vice’s music channel, Alex Da Kid, and, of course, Budweiser, “Made Underground” episodes will feature the search for musicians in London on August 4, then in New York on the 12, with episodes based in Philly on the 19 and Rio on the 26. Those episodes will roll out on Budweiser’s music platform, including additional ones that focus on what happens when the band comes together.
The founder of KIDinaKORNER Records (which has signed both Jamie N Commons and X Ambassadors), Alex Da Kid also co-directs the series while producing and mentoring the band. Meanwhile, Jay Z curates the Budweiser Made in America festival, where the band resulting from “Made Underground” will play in late August.
“Living in New York, it’s hard to miss the amazing talent around every corner, which is why I am so thrilled to work with Budweiser’s ‘Made Underground’ to showcase the truly brilliant street performers throughout the world and highlight the energy they bring to our city life,” the X Ambassadors’ Sam Harris stated in regards to the upcoming series.
You can watch the trailer below: