BuzzFeed to Keynote the 10th [a]list Summit

/ Oct 2, 2014

Alist_buzzfeed

By Joakim Baage

BuzzFeed with its 150 million monthly unique visitors and its millions of dollars in revenues from mostly mobile traffic has captured the attention of investors, advertisers, and the entire media industry.

Ayzenberg is now really excited to announce that we have Terry City, BuzzFeed’s VP, West Coast, keynoting the next [a]list Summit, which is focused on mobile marketing and will take place at the W Hollywood Hotel on December 3rd.

In case you missed the memo, BuzzFeed is doing some pretty innovative things right here in the heart of Hollywood.

Coming off its recent $50 million investment from premier Silicon Valley VC fund Andreessen Horowitz, Terry will speak about the company’s plans for its Los Angeles and Bay Area operations, as it relates to moving the needle for BuzzFeed’s marketing and advertising partners.

The company has made a series of interesting key hires and partnerships on the video side, including online video visionary Ze Frank and Pulp Fiction producer Michael Shamberg.

“I don’t think there’s ever been a Hollywood R&D model like we have here,” said Shamberg in a recent interview with The Hollywood Reporter, who has been spending about two days a week at BuzzFeed’s 100-plus-person Hollywood campus.

What Shamberg is referring to is BuzzFeed’s obsession with data. The company takes the internet and computer science seriously when looking at what content users are clicking on and sharing online and especially on mobile devices — information advertisers are interested in and can take advantage of.

What’s more, the company’s focus on mobile-friendly “native advertising” that’s created in-house is something that now traditional media companies like The New York Times and Washington Post are getting into.

“What we’re all about, the special sauce, is the intersection of technology and editorial,” said Greg Coleman, BuzzFeed president in a presentation at 2014 Advertising Week in New York. “How can we create content, and in our case in advertising, that people want to share? As a point of differentiation, that’s where we are.”

Andreessen Horowitz has proclaimed that it believes BuzzFeed will emerge as a preeminent media company in this mobile age. That kind of statement from some of the world’s smartest investors makes one pretty curious about what BuzzFeed has in store, doesn’t it?

Mobile is now the leading digital platform, so what does that mean for your marketing strategy? Learn all about it at [a]list Summit: Mobile Marketingon December 3rd, 2014 at the W Hollywood Hotel.

This article was originally published on alistdaily.com, the insiders’ source for editorial focused on entertainment marketing news, and content partner with VideoInk. It’s been lightly edited from its original version. Follow [a]listdaily on Twitter @alistdaily or subscribe for the latest news, data, and more in your inbox.

 

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