CDS and Purina Bring Back Petcentric YouTube Channel
Collective Digital Studio has re-launched the Petcentric channel on behalf of Purina. As part of its deal with the pet-food brand, CDS is also producing all of the content for the channel, which includes three new original series.
“Text from Dog” is based on a the popular Tumblr blog of the same name. The show follows YouTube star Sam Pepper (who recently signed with CDS) as he tries to go on dates and hang out with friends, only to be interrupted by his texting pet, Sir Chinston Pugsworth II.
“Pet Magic” stars magician and mentalist Jose Ahonen, who uses his pets as assistants. The show will follow Ahonen as he performs tricks for the pets. For instance, the first episode demonstrates how unsuspecting dogs react when he makes their treat disappear.
“Rescue Cam” is a new weekly show that highlights dogs and cats at local shelters who are in need of homes. Tags and localized Facebook posts will provide information on the shelter and the pets, while future episodes will also share rescue success stories.
In addition to production, CDS is also handling channel optimization for Petcentric.