Cheezburger and The Pet Collective Bring the Cute With ‘Operation Aww’
Cheezburger.com and FremantleMedia’s The Pet Collective are teaming up throughout October to drop “Operation Aww” on the unsuspecting web. The Pet Collective will produce four original videos a day as part of the collaboration. These will be distributed across the sites and channels owned by The Pet Collective and Cheezburger, including the latter’s extremely popular meme-generating vertical, LOLcats.
The goal for the collaboration, which began in early September, is to entertain (of course) but also to increase exposure for each partner’s web properties, according to Tom Maynard, channel head of The Pet Collective. And it makes sense. While Cheezburger is a veteran online platform, its content is more humor-driven than that of The Pet Collective, which is built on a variety of cute animal videos and original programming. Since there is a clear overlap between each site’s audiences, “Operation Aww” videos have the chance to resonate across a bigger audience.
In fact, the collaboration already seems to be working. The Pet Collective claims that its YouTube channel has seen a 50% month-over-month increase in views since the partnership began.
Cheezburger currently receives over seven million visitors a month. Since its launch in July, The Pet Collective website — ThePetCollective.tv — has risen to reach two million monthly viewers. The Pet Collective YouTube channel has also brought in over 200,000 subscribers since its launch in May 2012.
“Operation Aww” is expected to be the first among many other long term collaborations between The Pet Collective and Cheezburger.Tags: Cheezburger.com, FremantleMedia Enterprises, LOLcats, Operation Aww, The Pet Collective