Chernin Group Renews Transmedia Reality Series ‘@SummerBreak’

/ Mar 11, 2014

summer web series

[email protected],” a social-media reality series developed by The Chernin Group, is coming back for a second season later this year.

The show follows a group of high-school seniors on their last summer vacation before college. Think of it as an MTV-style reality series about kids in California, except all of the content is produced for and available on social media platforms like YouTube, Twitter, Instagram, and Tumblr. The first season of the show generated more than 644 million views/hits across all of the content produced for or in association with the show, with at least show clips generating more than 15 million views last summer.

Now, Chernin Group is looking to bring the show back, likely with an all-new cast of teenagers, according to Variety. The entertainment/investment firm produces the show with ad agency BBDO and brand sponsor AT&T. Per the report, the trio are also bringing on Astronauts Wanted, a production company led by former MTV Networks CEO Judy McGrath, as a creative and production partner for the series. [email protected] creator and executive producer Billy Parks, who developed his show when he was at Chernin, is now with Astronauts Wanted and will remain involved with the project.

The new season will be similar to the previous one, in that it will require a production team that follows the day-to-day lives of the teens featured in the show. So fans are not just tracking what the show’s stars are up to by following their respective social media accounts, but will get an actual look at some of the more important developments via video clips distributed on YouTube.

This requires a certain nimbleness, as Parks explained during a speech at BCon Expo last year. For instance, in terms of video, a professional crew needs to be on stand-by to document important developments as they are about to happen, and then get that content turned around within a day or two.

During the first season, the producers would repackage weekly video clips into longer episodes, which would run for 10-12 minutes. A similar strategy will likely be invoked for the second season.

Casting is underway for the second season, which will return in June, according to Variety.

There is a proven popularity to this type of social-media/transmedia content franchise. Most notably, Pemberley Digital won an Emmy for “The Lizzie Bennet Diaries,” a modern-day adaptation of Jane Austen’s “Pride & Prejudice.”

Tags: , , , , , , , , ,


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...