Chinese Digital Video Leader Youku Tudou Releasing 20 New Shows

/ Jun 17, 2014

YouKuTudou2

Chinese online video giant Youku Tudou is releasing over 20 original programs and series that will roll out over the second half of 2014. New programs will include reality shows, drama series, and talk shows.

This marks an overall effort for Youku Tudou to further emphasize its in-house production capabilities, the company said. All of the new content will have a presence on social media platforms and will be optimized for e-commerce online and on smartphones.

Release of the new shows kicked off earlier this June with “Searching Divas,” a reality show that pits contestants against one another in the completion of difficult tasks with the ultimate prize of getting to meet their favorite Chinese celebrities. Four talk shows, including “Logical Thinking” and “Macroview,” have also been released thus far on the network.

Drama series “Tiny Times,” a web-show based on a hit feature film taking place in modern day China that follows young, upwardly mobile citizens, will debut in July, possibly also making its way to TV in the future.

Zhu Xiangyang, chief content officer at Youku Tudou, believes that creating a “multi-screen entertainment ecosystem is one of our most important strategic initiatives.” Wei Ming, the company’s president, elaborated, “Via traditional television programming combined with the internet, we are continuing to promote an entirely new industry chain that will redefine China’s online entertainment space.”

Already, Youku Tudou’s in-house production has been responsible for unique web content like the programs “Hip Hop Quartets,” “Old Boys,” “On the Road,” and “Surprise.” Overall, the company captivates over 70% of Chinese digital video viewers, according to data from the China Internet Network Information Center.

Tags: , , , , ,


AbramsArtistsAgency_300x250

Abrams Artists Agency Heats Up Digital Focus

Bebo from The Enchantress by Michelle Phan

Michelle Phan Enters Comic Book World with The Enchantress

Collider Movie Talk

Complex’s Collider Acquires ‘AMC Movie Talk’

Digital video industry news today

Monday 7.6.15: News to Know

The People's Network

Robert Rodriguez promotes DIY with The People’s Network

Video on Facebook

What Facebook’s Latest Video Monetization Plans Mean for...

wassabi brothers ear biscuits

How the Wassabi Brothers Get Views on YouTube:...

tv-36723_640

Is Local TV Missing the Digital Opportunity?

Read today's digital video news stories

Quick Breaks: Kin Community Launches Branded Content Studio;...

Lifetime Movie Club

Lifetime Gets into the SVOD Game

Digital video industry news today

Thursday 7.2.15: News to Know

Happy Fourth of July web series

Web Series Wednesday: Dear America, Happy Independence Day

Read today's digital video news stories

Quick Breaks: DramaFever Adds British Titles in US; Rightster...

beet app

Social Video App Beet Isn’t a Snapchat Rival; Its Goal Is...

Magic Leap VR

Former Vevo Chief Rio Caraeff Makes ‘Magic Leap’ as...

Anna Akana_Gidden Media

YouTuber Anna Akana to Star in and Develop Gidden Media Digital...

Digital video industry news today

Wednesday 7.1.15: News to Know

the untitled web series morgan evans is doing for MTV

MTV(Other)’s Newest Series Stars Comedian Morgan Evans

White Room immersive film

Roddenberry Entertainment to Release Immersive Film on Mobile

Screen Shot 2015-06-29 at 11.40.20 AM

Disney Scrambles Up a New Hip Webseries

Read today's digital video news stories

Quick Breaks: Netflix Releases New ‘BoJack’ Trailer;...

Dailymotion

Vivendi Finalizes Purchase of Majority Stake in Dailymotion for...

League of Legends

eSports Gaming & Gambling Platform Unikrn Takes $7 Million...

Digital video industry news today

Tuesday 6.30.15: News to Know

Break Movies

Break Movies signs licensing deal with Paramount

CAA Signs Bart Baker

“King of Parodies” Bart Baker Signs with CAA

Starz Arabia kickstarting SVOD in Middle East

OTT Revenue in the Middle East, Eastern Europe and Africa is on...

Mr Robot

Mr. Robot Scores Big for USA Network with Online Pilot Preview

Read today's digital video news stories

Quick Breaks: Meerkat to Embed Streams for Shark Week; Another...

New Defy Fiat series Bigger Is Better

Chris ‘Big Black’ Boykin Drives a Fiat in New...

Digital video industry news today

Monday 6.29.15: News to Know

Reuters TV iPhone

A Peek Into Reuters Live Video Syndication Play with Mirror Image

Amazon_Catastrophe

From The UK With Love and Snark