Cinedigm and TV4 Team Up to Build More OTT Streaming Channels

/ Feb 9, 2015

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Cinedigm has partnered with Los Angeles-based startup TV4 Entertainment to launch more over-the-top streaming channels focused on niche audiences.

Per the deal, Cinedigm and TV4 will come together to program and co-own at least one channel, which will be geared toward the “preschool, kids, and tween” audience. Beyond that, the two companies will evaluate and identify other niche audiences to possibly target streaming channels to.

All channels built via the partnership will pull content from Cinedigm’s library of films and TV shows, with TV4 handling distribution across a network of digital platforms.

TV4, which was launched by early Hulu executive Jon Cady and counts Warner Bros. as an investor, focuses on building audience-centric streaming channels and then distributing them to platforms ranging from YouTube to Hulu and Roku.

Cinedigm has been launching a number of niche-focused streaming channels of its own as of late. The company already has Docurama, which centers on documentaries and non-fiction programming, and Con TV, which caters to the Comic-Con crowd. Another, the faith and family-focused Dove Foundation, will launch mid-2015.

“Our plan is to create a diversified portfolio of digital networks, launching several narrowcast channels each with a customized business model that maximizes the potential for success,” said Chris McGurk, chairman and CEO of Cinedigm. “This partnership with TV4 positions Cinedigm to quickly and efficiently leverage key content pods in our library by launching highly-curated digital channels on an already existing OTT footprint, augmenting our current OTT approach.”

Cinedigm and TV4 are targetting a 2015 launch for at least the first streaming channel from this partnership.

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